Take off with Natarajan

This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.

Toblerone

Toblerone is a chocolate-company from Bern , Switzerland .   Bern is sometimes called ‘The City Of Bears ‘.  They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it.  The new logo took this idea to the next level.  The pink parts of the BR still form the number 31, a reference to the 31 flavors.

 

Sony Vaio

Sony Vaio is a well known brand of laptops.  But did you know that the name Vaio logo also had a hidden meaning?  Well, the first two letters represent the basic analogue signal.  The last two letters look like a 1 and 0, representing the digital signal.

Do you see any arrows on FedEx’s logo? I saw it a few times at other site saying that there’s an arrow hidden in the FedEx arrow, but I couldn’t find it. I now know where it is, it’s your turn to find. The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.

BRAVD