Budget iPhone in the works: Apple set to launch cheaper version later this year
The less expensive phone is likely to resemble the standard iPhone but with a cheaper body
Most of the other parts could remain the same or be recycled from older iPhone models
Cheaper product has been in the works since at least 2009 with Apple seeing it as a way to grab market share and introduce people to the brand
But executives fear it may dent profits and turn off investors
Apple is developing a cheaper version of its iPhone and could launch the new device as early as this year.
The tech giant has been exploring a lower-end iPhone for years but plans have accelerated as Apple’s supremacy in smartphones has slipped, sources told the Wall Street Journal.
The less expensive phone is likely to resemble the standard iPhone, but with a different, cheaper body. Making the shell out of polycarbonate plastic rather than the aluminum casing of the iPhone 5 would allow Apple to lower the cost.
Most of the other parts could remain the same or be recycled from older iPhone models, according to the WSJ.
Launching the cheaper phone would be a big shift in corporate strategy. Under former chief executive Steve Jobs, Apple prided itself prioritizing profits over scale and offered a relatively small number of products mostly targeting the high end.
source:::::mail online…
natarajan
Take off with Natarajan 