The word “ungoogleable” has been removed from a list of new Swedish words after a trademark spat. But it raises the question of what can and can’t be found with a search engine.

Today Google appears to be the font of all data.

The idea that something can’t be found online is strange enough to have spawned its own adjective.

The word “ungoogleable” is in the headlines after a dispute between the search engine giant and Sweden’s language watchdog.

The Language Council of Sweden wanted to include “ungoogleable” – or “ogooglebar” – in its annual list of new Swedish words. But it defined the term as something that cannot be found with any search engine.

Google wanted the Swedish translation to be changed to refer only to Google searches, and the Council opted to remove the word altogether to avoid a lengthy legal battle.

The spat raises the question of just what “ungoogleable” means. Or more specifically, are some things still impossible to find with a search engine? And if so, is it a deliberate strategy?

To be ungoogleable might be a blessing  or curse !!!!

source :::bbc.com

Natarajan