Every parent knows that moment – your baby’s facial expression suddenly changes to one of concentration, and it can mean only one thing. It’s time for a nappy change!
Nappy manufacturer Pampers has used that universal look that indicates a baby is working hard in a clever advertising campaign for baby wipes.
The ad, titled ‘Pooface’, is part of the company’s “Don’t Fear the Mess!” campaign.
It not only captures poo faces of 10 gorgeous babies, but sets their changing expressions of effort to classical music in dramatic slow motion.
The result is a suprisingly entertaining clip.
While parents of babies everywhere will relate to the what is happening in the ad, those with older children will be reminded how happy they are that nappy changing days are now behind them.
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