கறி வேப்பிலையை தூக்கி எறியலாமா …சாப்பாட்டில் இருந்து ?

 

http://bit.ly/2n2JnFi

Source…..www.dinamani.com

Natarajan

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London Railings Made From World War 2 Stretchers….

Many housing estates throughout London are surrounded by black steel and mesh railings with peculiar notches around the edges. Although at first glance they appear to be some quirky architectural design, the notches have a purpose—or rather, had a purpose. These steel railings originally functioned as stretchers used to carry the wounded during the Second World War. The curves or the notches you see were the legs upon which the stretchers were laid on the ground. After the war was over many of these stretchers were repurposed to replace fencing that were lost in the war.

 

 

 

 

 

 

 

 

 

Photo credit: www.stretcherrailings.comIn the months leading up to the war in 1939, the UK government produced more than 600,000 stretchers at plants located in Hertfordshire and the West Midlands. The stretchers had a steel frame supporting a wire mesh; steel was chosen so that the stretchers could be easily cleaned and disinfected from germs, dirt and blood. The two notches on either end of the poles allowed the stretchers to be rested on the ground but still be picked up quickly and easily. Unfortunately, the stretchers were terribly uncomfortable and many volunteers from the Civil Defence Service, who were carried on these stretchers, complained of the hardness and discomfort.

After the war, the UK was left with a huge stockpile of stretchers that needed to be put to use, or recycled. As it happened, many estates in Britain’s cities had lost their perimeter fencing as these were removed and melted down to manufacture ammunition, tanks and other weaponry for the war. Then someone had this bright idea of welding together these stretchers and creating fences out of them.

These so-called “stretcher fences” can be found at many localities around London such as Peckham, Brixton, Deptford, Oval and East London. The metal structures were also used in other cities such as Leeds and also in Scotland, but they are most prominent in south and east London.

Many of the surviving railings today are in poor condition. Others were removed by local authorities due to increasing degradation. The newly formed Stretcher Railing Society believes that these railings are an important part of Britain’s heritage and needs to be preserved. As starters, they have began cataloguing the locations of these railings. You can check them out on their website.

Source…..http://www.amusingplanet.com

Natarajan

 

How the Maharajah Got Its Wings: The Story of Air India’s Iconic Mascot…

One of India’s most recognisable and loved mascots, Air India’s portly Maharajah with folded hands has held a special place in the hearts of its citizens for years.

“We can call him the Maharajah for want of a better description. But his blood isn’t blue. He may look like royalty, but he isn’t royal. He is capable of entertaining the Queen of England and splitting a beer with her butler. He is a man of many parts: lover boy, sumo wrestler, pavement artist, vendor of naughty post cards, Capuchin monk, Arab merchant…”

These are the words of Bobby Kooka, the man who conceived Air India’s Maharajah nearly 72 years ago. One of India’s most recognisable and loved mascots, this portly figure in regal garb has held a special place in the hearts of its citizens for years.

Here’s the fascinating story of Air India’s iconic Maharajah.

A part of Air India’s campaign to distinguish itself from its peers, the jovial and rotund Maharajah first made his appearance on an in-flight memo pad in the mid-1940s. He was conceived by SK (Bobby) Kooka, who was then a Commercial Director with Air India and sketched by Umesh Rao, an artist at J Walter Thompson in Bombay.

Back then, India was known as the “Land of the Maharajas” and Air India was its only international carrier, flying to destinations such as Cairo, Prague, Damascus, Zurich and Istanbul. So Kooka wanted to create an illustration for Air India’s letterhead that would symbolise graciousness and elegant living.

 

 

 

 

 

 

SK Kooka with Captain V Vishwanath in May 1948 
It was somewhat along these lines that his creators, Kooka and Rao, gave him a distinctive personality, luxuriant moustache, aquiline nose and the quintessentially Indian turban. Eventually, the regal figure became Air-India’s mascot for its advertising and sales promotion activities.

For the next few years, the Maharajah was ingeniously used by India’s national airline to introduce new flight routes. His funny antics and quirky puns also allowed Air India to promote its services with subtle humour and unmatched panache.

For instance, one of the posters from Air India’s “retro collection” shows the Maharajah as a Russian Kalinka dancer to advertise its flight to Moscow. Another one shows him on a speedboat surfing in Australia with the boat replaced by two mermaids. Yet another one shows him being carried as a prey, hands and feet tied, by two lions in the jungles of Nairobi.

Here are some iconic posters that show the Maharajah in his quirky avatars, looking quite at home in famous locations around the world.

              Photo Source: Air India on Imgur.

   As such, the Maharajah came dressed in various garbs, but his trademark twirly moustache and his roly-poly stature remained — until 2017 when he lost of a bit of his flab and traded his traditional attire for blue jeans, trainers and a low-slung satchel to align himself with the modern times.

Unsurprisingly, the Maharajah has won numerous national and international awards for Air India for originality in advertising and publicity.

Interestingly, at one point in time, the mascot’s regal connotations triggered a controversy with politicians expressing doubts about using such a symbol to represent a nation with socialist aspirations. As a result, Air India did away with the Maharajah in 1989. But there was such a hue and cry from various quarters that the popular mascot had to be brought back.

In fact, during these years, Maharajah stickers and dolls were common in most middle-class Indian homes, even those where air travel was considered a luxury!

 

                                                                       So like all great men, the Maharajah has had his critics. But the millions of travellers who love him far outnumber them. For many of them, the inimitable mascot is a real person, almost like a friend who reaches out with warmth and hospitality, even to the farthest corners of the world.

As Rahul Da Cunha, the ad man behind the equally iconic Amul India campaign, once said,

“The Amul girl and the Air India Maharaja are the most brilliant characters ever created. The Maharaja encapsulates everything Air India should be: Indian luxury, hospitality, services and above all, royalty. It is royalty combined with humility. What can be a more iconic symbol for an Indian carrier?”

Source….SanchariPal

http://www.the better india.com

Natarajan