10 Renowned Tamilians in America!!!!!

source::::silicon india net…
Natarajan
The outstanding achievements of Indian Americans in various sectors ranging from business and academics to media and politics make us proud of our rich Indian heritage and culture. It is not a matter of surprise to note that there is an increasing number of Tamilians representing our country in the U.S.Indra Nooyi

Indra Nooyi, an Indian-origin American executive who hails from Chennai is the current Chairman and CEO of PepsiCo. She was one among the highest paid CEO’s in America, according to a recent survey report. Nooyi’s name appeared in the list of 50 women to watch in 2007 and 2008, according to a survey conducted by Wall Street Journal. She was one among Time’s list of 100 most influential people in the world and she also bagged the top position of most powerful woman in business, by a ranking done by Forbes (2009 and 2010).

According to Nooyi, ”Just because you are CEO, don’t think you have landed. You must continually increase your learning, the way you think, and the way you approach the organization. I’ve never forgotten that.”

Nooyi joined the company PepsiCo in the year 1994 and was appointed to the post of CFO in 2001.She rose to the position of CEO in 2007 and has been contributing a major share in the development of the company for more than a decade.

Nooyi completed graduation from Madras Christian College and post graduation in Management from Indian Institute of Management in Calcutta. She began her career as a product manager at Johnson & Johnson.

Meyya MeyyappanMeyya Meyyappan is the Chief Scientist for Exploration Technology at NASA Ames Research Center in Moffett Field, CA. Until June 2006, he served as the Director of the Center for Nanotechnology at NASA Ames.

Meyyappan has authored or co-authored over 225 articles in peer- reviewed journals and made over 200 Invited/Keynote/Plenary Talks in nanotechnology subjects across the world. His research interests include carbon nanotubes, graphene, and various inorganic nanowires, their growth and characterization, and application development in chemical and biosensors, instrumentation, electronics and optoelectronics.  He has worked to include nanotechnology products into space missions as well as transferring technologies to industry for commercialization.

Meyyappan is a founding member of the Interagency Working Group on Nanotechnology (IWGN) established by the US Office of Science and Technology Policy (OSTP).  The IWGN was responsible for putting together the US National Nanotechnology Initiative.

For his sustained contributions to nanotechnology, Meyyappan was inducted into the Silicon Valley Engineering Council Hall of Fame in February 2009.

Padma Lakshmi

Padma Lakshmi is a well-known internationally accepted model, who was the favourite of top designers such as Emanuel Ungaro, Ralph Lauren and Alberta Ferratti. She started her modeling career when she was just 18 and has appeared on the covers of many promonent magazines like RedBook, Vogue India, FHM, Cosmopolitan, L’Officiel India, Asian Woman, Avenue, Industry Magazine, Marie Claire, Harper’s Bazaar, Town & Country and Newsweek.

She says, “I was the first Indian model to have a career in Paris, Milan and New York. I’m the first one to admit that I was a novelty.’’

Along with modeling, Lakshmi started hosting cookery shows such as Padma’s Passport and Top Chef and she also published many cookery books.”Easy Exotic”, her first cookbook was named as the Best First Book in the year 1999 at the Gourmand World Cookbook Awards conducted at Versailles. She was also nominated for Emmy Award as “Outstanding Host on a Reality-Competition in 2006.

Padma is basically from an Iyengar Brahmin family based in Chennai, who did her schooling and higher education in U.S. She completed graduation in Theatre Arts from Clark University in Massachusetts.

Kamala HarrisKamala Harris is the current attorney General of California who was featured as one of ‘America’s 20 Most Powerful Women’, by Newsweek. Prior to this, she served as the District Attorney of San Francisco for six years, from 2004 to 2010.

Kamala is the first female to be elected as the attorney general of California and the first Asian-American to serve this prestigious post .

During her tenure as the District Attorney of San Francisco, Kamala fought against violence, crime and she was also behind the implementation of tough gun charging policies. Moreover, she focused on child assault, public integrity and environmental crimes. She increased the conviction charges for serious and violent crimes and extended helping hand to the victims of crime and their family members.

Born to a Tamil mother and African- American father, Kamala was bought up in California and she completed her higher education from the universities of California and Howard.

Ram ShriramKavitark Ram Shriram is a board member of Google and one of the first investors in Google. He runs his own investment firm, Sherpalo Ventures, a venture capital firm that invests in promising new disruptive technologies, established in the year 2000.

In 2005, Shriram was named as one among the top three high-tech dealmakers by Forbes, recognizing his talents and foresight. Recently, he also made it to Forbes’ list of ‘richest Indian Americans’, with a net worth of $1.6 billion.

‘He is always eager to roll up his sleeves and work closely with founding teams on the challenging issues that confront and sometimes confound early stage ventures,’ saysGoogle, reports Rediff.

Shriram is also an investor in a global mobile Ad Network, InMobi. He serves on the boards of StumbleUpon, Zazzle, Next Jump, Mevio and PaperlessPost.com, and also serves on the advisory board of Naukri.com.

Shriram completed his graduation in science from Loyola College of Chennai, Madras University and holds an MBA from the Ross School of Business affiliated to University of Michigan.

Balamurali AmbatiAmbati is a Tamil-origin ophthalmologist, educator, and researcher who made it to the Guinness Book of World Records by becoming the youngest doctor; at the age of 17! He was successful in re-defining the minimum age limit for a person to join medical school in the west.

Presently, he works as the Associate Professor of Ophthalmology and Visual Sciences & Director of Corneal Research at the University of Utah.

Ambati has showcased extreme skills in various fields of science from early childhood and has now turned out to be a highly esteemed personality in the world of medical science. According to him, being a good listener, being thoughtful and perseverance are the three traits a successful person should possess.

His contribution in correcting myopia, hyperopia, and astigmatism through LASIK is quite noteworthy.

Balamurali has received many prestigious awards for his medical brilliance which includes Raja-Lakshmi Award from Sri Raja-Lakshmi Foundation, Chennai, in the year 1995.

Sendhil RamamurthySendhil Ramamurthy is an American actor, who was born in Chicago to Hindu Tamil immigrant parents from India.

He has acted in many popular movies such as Love & Debate, Orient Express, Blind Dating, Little India, Shor in the City and It’s a Wonderful Afterlife.

He has also appeared on several TV shows, including Ellen, Casualty, Guiding Light, Grey’s Anatomy, Ultimate Force, CSI: Miami, Heroes, Covert Affairs and Numb3rs.

He graduated with a bachelor’s degree in history and then attended the Webber Douglas Academy of Dramatic Art in London, from which he graduated in the year 1999.

Aziz Ansari

Aziz Ansari, an Indian-origin American writer and stand-up comedian has huge fan following him, which goes up to more than 1.7 million on Twitter. Ansari, who holds a graduation in marketing from Leonard N. Stern School of Business at NewYork University, started his career performing stand-up comedy. He got a place in the “Hot List” of Rolling Stone in the year 2005 and was also honoured with the Jury Award for “Best Standup” at HBO’s U.S Comedy Arts Festival in the year 2006.

S.Somasegar

S. Somasegar is the Corporate Vice President of the Developer Division at Microsoft Corporation. Till September 2011, he served as the Senior Vice President of the company.

He is responsible for engineering and marketing for developer tools and services, programming languages and runtimes designed for a broad base of software developers and development teams, including the Visual Studio and Expression families of products, .NET Framework, and Team Foundation Server.

Somasegar started the India Development Center in Hyderabad and the Microsoft Canada Development Center in Vancouver.

He was honoured with the Asian American Engineer of the Year Award in  2008.

He holds a bachelor’s degree in electronics and communication engineering from College of Engineering, Anna University and an M.S. in computer engineering from Louisiana State University.

He is the owner of four patents and before joining as the head of the developers’ division, Somasegar had worked on eight different operating system releases.

Jaishankar Ganesh

Jaishankar Ganesh is the first permanent dean of Asian Indian descent at Rutgers School of Business–Camden.

“Dr. Ganesh is an exceptional administrator and scholar, and an energetic visionary. I am confident that he will help to advance the Rutgers School of Business–Camden to its rightful place as a premier center for education and business development in our region and state,” said Richard L. McCormick, president of Rutgers, while announcing the appointment of Ganesh. He also added that “his focus on developing new models for business education that address the career demands of the coming decades will help to lead Rutgers to the next level of prominence in undergraduate and graduate business education.”

Ganesh holds a Ph.D. in Marketing and International Business from the University of Houston and an MBA degree from the same university. He received his bachelor’s degree in Physics from the Loyola Autonomous College, Madras and second degree in Instrument Technology from the Madras Institute of Technology.

Message For the Day…Your Body Is A Temple !!!!

“Deho Devalaya” – Body is the temple, scriptures teach us. Realize that the human body is not just a mass of flesh and bone. The human body is a sacred instrument equipped with reason and emotion, capable of being used for deliverance from grief and evil; you have earned it after long ages of struggle. Honour it as such, keep it in good condition, so that it might serve that high purpose. Maintain it even more carefully than your brick homes and never let go of the conviction that it is an instrument and nothing more. Use it justly, for the purpose for which it has been designed and given. Install the Lord in the altar of your heart and invite Him into it. God loves to reside in a pure and aspiring heart.
–

source ::::: Swami Satya Sai in His DISCOURSE…

Natarajan

Look What Is Brewing!!!!!

  • Madras Coffee House. Photo: R. Shivaji Rao
    The HinduMadras Coffee House. Photo: R. Shivaji Rao
  • A Kaapi Cheenu kiosk. Photo: R. Shivaji Rao
    The HinduA Kaapi Cheenu kiosk. Photo: R. Shivaji Rao
  • Kaapi Kudil. Photo: R. Shivaji Rao
    The HinduKaapi Kudil. Photo: R. Shivaji Rao
  • An Idli Vilas kiosk. Photo: R. Shivaji Rao
    The HinduAn Idli Vilas kiosk. Photo: R. Shivaji Rao

source::: The Hindu… story by Anusha Parthasarathy…

Natarajan

Filter kapi in cool kiosks? That’s the USP of new-age entrepreneurs who’ve jumped on to the beverage bandwagon. Anusha Parthasarathy tracks down some success stories

After the recent outbreak of cappuccinos, expressos and lattes, Chennai’s beloved filter coffee is back with a bang in trendy, on-the-go kiosks. It is no longer confined to a few hotels or the halcyon memories of those who sat sipping them on thinnais, but comes in take away cups with Indian snacks to accompany.

Madras Coffee House was started two years ago when two friends wanted to drink coffee and didn’t know where to go. “Kumaravelan and I love filter coffee and found that it was too expensive in hotels. We don’t frequent tea shops and wanted something priced in between, offering good quality, hygienic coffee,” says Prasanna Venkatesh.

And so, Madras Coffee House opened its first kiosk at Chennai One IT Park in Perungudi, offering authentic filter coffee. “This was in June 2010,” says Prasanna, “and now we have eight stand-alone outlets and another eight in tie-up with a popular sweet shop.” The outlets are at Express Avenue, T. Nagar, Avadi with more coming up at Valluvar Kottam and Central Station.

Filter coffee on-the-go

Kaapi Cheenu in Alwarpet has a similar story. “When I was doing my MBA in Ahmedabad, I ran the student-run retail store there. After a while, I was fed up with tea and got my own percolator to make coffee. Soon, people began asking me for it and it became a huge hit on the campus. When I passed out I wanted to start something similar here. The kiosk model appealed to me because you usually never get filter coffee on-the-go,” says Manu Srinivas aka Cheenu.

Targeting colleges and corporates is Kaapi Kudil, a venture of Concepto Delicacies. K. Gurunathan, director, says “When you think of this city, the first thing that comes to your mind is filter coffee. But it’s a dying tradition and you don’t get to taste this coffee anywhere except in a few hotels. We’re trying to bring those homemade flavours and use no chicory in our coffee. We have three outlets so far and are targeting 20 by June next year. We’re also looking at a highway restaurant model in the future. ”

Idli Vilas on R.K. Salai had a tea and coffee kiosk even before it opened as a restaurant. “We just let the kiosks stay since they were doing well,” says R. Marimuthu, the manager. “People told us it was convenient since those just stopping by for coffee needn’t step in and wait for the order.”

Manu, on the other hand, has just one outlet and hopes to expand soon. Kaapi Cheenu’s kiosk, resembles an old Kumbakonam house with its thoon (pillar), thinnai (pyol) and tiled roof.

Idli Vilas’ kiosks open in the wee hours of the morning and serve till late at night. “We start getting customers from as early as 6.30 a.m. Joggers, walkers and others come for their morning dose,” says Marimuthu. “The coffee station closes at 11 p.m. We get about 600 customers a day at our kiosks.”

And it’s not just coffee on the menu. “We serve some tea, cookies, puffs and samosas as well,” says Prasanna. Cheenu’s kiosk offers four kinds of vadai, rosemilk and some beverages. “Our coffee is also customised,” says Manu.

Kaapi Kudil also offers panagarkandu pal, sukku coffee and vazhaipoo vadai,” says Gurunathan.

கார்த்திகை தீப வழிபாடு ….

Temple images

ஒளி வடிவான இறைவனை தீபம் ஏற்றி வழிபடுவது எல்லா மங்களங்களையும் தந்து வாழ்வைப் பிரகாசிக்கச் செய்யும். வேத புராணங்களும் கூட விளக்கேற்றுவதே மிகச் சிறந்த பலன் தரும் என்கின்றன. எத்தனை எத்தனையோ அரசர்கள், கோயில்களில் தீபம் ஏற்றுவதையே மிகச் சிறந்த திருப்பணியாகச் செய்துள்ளனர். எல்லா நாளுமே தீபம் ஏற்றி வழிபடுவது உயர்வான பலன் தரும் என்றாலும், கார்த்திகை மாதத்தில் ஆலயங்களில் தீபம் ஏற்றி வைப்பதும், இல்லத்தில் இருவேளைகளில் விளக்கேற்றுவதும் எல்லா மங்களங்களையும் தந்து வாழ்வை ஒளிமயமாக்கும். விளக்கினை ஏற்றி வைப்பதோடு இதோ இங்கே தரப்பட்டுள்ள துதியினையும் சொல்லுங்கள். தீப லட்சுமியின் அருளால் உங்கள் வாழ்வில் அஷ்டலட்சுமி கடாட்சம் சேரும்.

கார்த்திகை மாதம் முழுதும் தினமும் மாலையில் வீடுகளிலும் ஆலயங்களிலும் விளக்கேற்றி  வழிபடுவது, அக்கினியின் வாயிலாக ஆண்டவனுக்கு அவிர்பாகம் அளிக்கும் பெரும் யாகத்திற்கு நிகரான பலன் தரக்கூடியது. தினமும் விளக்கேற்ற இயலாதவர்கள் துவாதசி, சதுர்த்தசி, பவுர்ணமி ஆகிய மூன்று தினங்களில் மட்டுமாவது கண்டிப்பாக தீபம் ஏற்ற வேண்டும்.

தீப லட்சுமி துதி

1. தீபோ ஜோதி பரம் ப்ரம்ஹ தீபோ ஜோதி ஜனார்த்தன:
தீபோ ஹரது மே பாபம் ஸந்த்யா தீபோ நமோஸ்துதே

ஜோதி வடிவான தீபமே பிரம்மா, அதுவே விஷ்ணு, ஈசனும் அதுவே. காலை மாலை இருவேளையும் எவர் வீட்டில் விளக்கு ஏற்றப்படுகிறதோ அந்த வீட்டில் உள்ளவர்களின் பாவங்கள் நீங்குகின்றன. அப்படிப்பட்ட அருள் நிரம்பிய தீப லட்சுமியை வணங்குகிறேன்.

2. சுபம் கரோதி கல்யாணம் ஆரோக்யம் தனஸம்பத:
சத்ரு புத்தி வினாசாய தீபஜோதி நமோஸ்துதே

எல்லா சுபகாரியங்களும் தடையின்றி நடக்கவும், எதிரிபயம் விலகவும் உடல்நலம் சிறக்கவும், பொன் பொருள் சேரவும் அருள்புரியும் தீபலட்சுமியே… எங்கள் அறிவாற்றல் இருள் இன்றிப் பிரகாசிக்கவும் அருள்செய்யும் உன்னைத் துதிக்கிறேன்.

3. ஸுவர்ண வ்ருத்திம் குருமே க்ருஹே ஸ்ரீ
ஸுதான்ய வ்ருத்திம் குருமே க்ருஹே ஸ்ரீ
கல்யாண வ்ருத்திம் குருமே க்ருஹே ஸ்ரீ
விபூதி வ்ருத்திம் குருமே க்ருஹே ஸ்ரீ

எவரால் தினமும் தீபம் ஏற்றப்படுகிறதோ அவரது இல்லத்தில், பொன், பொருள் சேரும். தானியங்கள் குறைவிலாது பெருகும்; அன்னப் பஞ்சம் இருக்காது. எல்லா மங்கள காரியங்களும் தடை நீங்கிச் சிறப்பாக நடக்கும். சகல செல்வங்களும் சேரும். (விபூதி என்பதற்கு ஐஸ்வர்யம் என்ற அர்த்தமும் உண்டு). அவர் வீட்டில் திருமகள் நீங்காது இருப்பாள்.

4. கீடா: பதங்கா: மசகாச் ச வ்ருக்ஷõ:
ஜலே ஸ்தலே ஏ நிவஸந்து ஜீவா:
த்ருஷ்ட்வா ப்ரதீபம் ந ச ஜன்ம பாஜோ
பவந்தி நித்யம் ஸ்வசாஹி விப்ரா:

நுண்ணுயிர்கள், புழுக்கள், கொசுக்கள், வண்டுகள், பூச்சிகள், விலங்குகள், பறவைகள், மரம், செடி, கொடிகள் இவற்றோடு ஆகாயத்தில், பூமியில் நீரில் என எல்லா இடங்களிலும் உள்ள உயிர்கள் எவையானாலும் அவற்றின் எல்லா பாவங்களும் தீபஜோதியாகிய திருவிளக்கினை தரிசிப்பதால் நீங்கும். பல்வேறு பிறவிகளில் செய்த பாவங்களையும் நீக்கக்கூடிய ஜோதிலட்சுமியை வணங்குகிறேன். பிரகாசமான வாழ்வினை அவள் எனக்கு அளிக்கட்டும்.

கார்த்திகை தீபத்தன்று வீட்டில் பெண்கள் பாட வேண்டிய பாடல் இது.

விளக்கே திருவிளக்கே: வேந்தன் உடன்பிறப்பே!
சோதி மணிவிளக்கே: சீதேவி பொன்மணியே!
அந்தி விளக்கே: அலங்கார நாயகியே!
காந்தி விளக்கே: காமாட்சித் தாயாரே!
பசும்பொன் விளக்குவைத்துப் பஞ்சுத் திரிபோட்டு
குளம்போல எண்ணெய் விட்டு
கோலமுடன் ஏற்றி வைத்தேன்.
ஏற்றினேன் நெய்விளக்கு: எந்தன் குடிவிளங்க
வைத்தேன் திருவிளக்கு: மாளிகையும் தான் விளங்க
மாளிகையில் சோதியுள்ள
மாதாவைக் கண்டு மகிழ்ந்தேன் யான்!
மாங்கல்யப் பிச்சை மடிப்பிச்சை தாரும் அம்மா
சந்தான பாக்கியத்துடன் தனங்களும் தாரும் அம்மா
பெட்டி நிறையப் பூஷணங்கள் தாரும் அம்மா
பட்டி நிறையப் பால் பசுவைத் தாரும் அம்மா
கொட்டகை நிறையக் குதிரைகளைத் தாரும் அம்மா
புகழுடம்பைத் தாரும் அம்மா: பக்கத்தில் நில்லும் அம்மா
அல்லும் பகலும் எந்தன் அண்டையிலே நில்லும் அம்மா
சேவித்து எழுந்திருந்தேன்: தேவி வடிவம் கண்டேன்
வஜ்ரக் கிரீடம் கண்டேன்: வைடூரிய மாலை கண்டேன்
முத்துக் கொண்டை கண்டேன்: முழுப்பச்சைமாலை கண்டேன்
உரிமுடி கண்டேன்: தாழைமடல் சூடக் கண்டேன்
பின்னழகு கண்டேன்: பிறை போல நெற்றி கண்டேன்
சாந்துடன் நெற்றி கண்டேன்: தாயார் வடிவம் கண்டேன்
கமலத் திருமுகத்தில் கஸ்தூரிப் பொட்டும் கண்டேன்
மார்பில் பதக்கம் மின்ன மாலையசையக் கண்டேன்
கைவளையல் கலகலவென கணையாழி மின்னக் கண்டேன்
தங்க ஒட்டியாணம் தகதகவென ஜொலிக்கக் கண்டேன்
காலில் சிலம்பு கண்டேன்: காலாழி பீலி கண்டேன்
மங்கள நாயகியை மனங்குளிர
கண்டு மகிழ்ந்தேன் அடியாள் நான்!
அன்னையே அருந்துணையே
அருகிருந்து காரும் அம்மா
வந்த வினை அகற்றி மகாபாக்கியம் தாரும் அம்மா
தாயாரும் உந்தன் தாளடியில் சரணம் என்றேன்
மாதாவே! உந்தன் மலரடியில் நான் பணிந்தேன்:

திருவிளக்கு பூஜை விதிமுறை

* விளக்குகளை நன்றாக கழுவி, சுத்தமான தாம்பளம் அல்லது பலகையில் வைக்கவேண்டும். உடைந்த, கீறல் விளக்குகளை பயன்படுத்தக் கூடாது.
* ஏற்றியபின்பு அசையாமல் பார்த்துக் கொள்ளவேண்டும்.
* விளக்கிற்கு மாலை மற்றும் மாங்கல்ய கயிறை சூட்ட வேண்டும்.
* சுடரில் இருந்து பத்தி, சூடம் கொளுத்தக் கூடாது. தீப்பெட்டியே பயன்படுத்த வேண்டும்.
* எண்ணெயை அடிக்கடி ஊற்றாமல் முதலிலேயே நிரம்ப ஊற்றிக் கொள்ளவேண்டும். திரிகள் புதிதாகவும், கெட்டியானதாகவும் இருக்க வேண்டும்.
* வீடுகளில் பூஜை செய்யும்போது, விளக்கை கிழக்கு நோக்கி வைத்து அதற்கு வலப்புறத்தில் வடக்கு முகமாக அமர்ந்து கொள்ள வேண்டும்.
* விளக்கை தீக்குச்சியால் நேரடியாக ஏற்றாமல், துணைவிளக்கை ஏற்றி, அதன் மூலமே ஏற்ற வேண்டும்.
* பூஜை முடியும்வரை ஸ்லோகங்களை ஒரே மாதிரியான குரலில் சொல்ல வேண்டும். ஒருவர் உயர்த்தியும், ஒருவர் தாழ்த்தியும் குரல் கொடுக்கக்கூடாது.

விளக்கு பூஜை மாத பலன்

ஒவ்வொரு மாதமும் பவுர்ணமி, அமாவாசை மற்றும் மாதப்பிறப்பு நாட்களில் விளக்குபூஜை செய்வது மிகுந்த நற்பலன் தரும்.

சித்திரை – தானிய வளம்.
வைகாசி – செல்வச்செழிப்பு.
ஆனி – திருமண பாக்கியம்.
ஆடி – ஆயுள்பலம்.
ஆவணி – கல்வித்தடை நீக்கம், அறிவார்ந்த செயல்
புரட்டாசி – கால்நடைகள் அபிவிருத்தி
ஐப்பசி – நோய் நீங்குதல்
கார்த்திகை – புத்திரபாக்கியம், சகல வளம்.
மார்கழி – ஆரோக்கியம் அதிகரிப்பு.
தை – எடுத்த செயல்களில் வெற்றி.
மாசி – துன்பம் நீங்குதல்.
பங்குனி – ஆன்மிக நாட்டம், தர்மசிந்தனை வளர்தல்.

எந்த நேரத்தில் விளக்கேற்றலாம்?

சூரியோதயத்திற்கு முன்னதான பிரம்ம முகூர்த்த வேளையில் (காலை4.30- 6மணி) விளக்கேற்றினால் பெரும் புண்ணியம் உண்டாகும். முன்வினைப் பாவம் விலகும். மாலை 4.30-6க்கு இடையே உள்ள பிரதோஷ வேளை சிவபெருமானுக்கும், நரசிம்ம மூர்த்திக்கும் மிகவும் உகந்தவை. இவ்வேளையில் தீபமேற்றினால் திருமணத்தடை, கல்வித்தடை நீங்கும் என்பது ஐதீகம். ஒரு வீட்டில் எந்த நேரத்தில் விளக்கேற்றினாலும், கருக்கல் நேரமான மாலை 6.30 மணிக்கு அவசியம் விளக்கேற்ற வேண்டும். இது அனைவருக்கும் பொதுவான நேரம். விளக்கை குளிர்விக்கும் போது, கைகளை உயர்த்தி அணைக்கக்கூடாது. பூவால் குளிர்விக்கலாம். தூண்டும் குச்சியால் லேசாக அழுத்தலாம். இதற்கென பித்தளை குச்சிகள் கடைகளில் கிடைக்கின்றன.

பொட்டு வைக்கும் முறை

வீட்டில் திருவிளக்கு ஏற்றும் முன் சந்தனம் குங்குமம் இடவேண்டும் என்பது நியதி. விளக்கின் எட்டு பாகத்தில் பொட்டு இட வேண்டும். அவை உச்சி, முகங்கள் ஐந்து, தீபஸ்தம்பம், தீபத்தின் பாதம் ஆகியவை. எட்டு இடங்களிலும் பொட்டிடும்போது, ஆதிலட்சுமி, சந்தான லட்சுமி, வித்யாலட்சுமி, தனலட்சுமி, தான்ய லட்சுமி, கஜலட்சுமி, வீர லட்சுமி, விஜயலட்சுமி ஆகியோரை தியானித்து இடவேண்டும். இதனால், வீட்டில் ஐஸ்வர்யம் பெருகும். எட்டு பொட்டுகள் வைப்பதற்கு தத்துவரீதியாவும் ஒரு காரணமும் சொல்வர். நிலம், நீர், காற்று, நெருப்பு, ஆகாயம் என்னும் ஐந்து பூதங்கள், சூரியன், சந்திரன் ஆகிய கண்கண்ட தெய்வங்கள், ஆத்மா என்னும் உயிர் தத்துவம் ஆகியவற்றை இந்த பொட்டுகள் குறிக்கின்றன.

எந்த எண்ணெய்க்கு என்ன பலன்?

தீபமேற்ற பயன்படுத்தும் எண்ணெயின் பலனைப் பொறுத்தும் பலன் கிடைக்கும்.
நெய்- செல்வவிருத்தி, நினைத்தது கைகூடும்
நல்லெண்ணெய்- ஆரோக்கியம் அதிகரிக்கும்
தேங்காய் எண்ணெய்- வசீகரம் கூடும்
இலுப்பை எண்ணெய்- சகல காரிய வெற்றி
விளக்கெண்ணெய்- புகழ் தரும்
ஐந்து கூட்டு எண்ணெய்- அம்மன் அருள்

ஐந்துக்கும் ஒவ்வொரு பலன்

விளக்கேற்றும் போது ஒவ்வொரு முகத்துக்கும் ஒரு பலன் உண்டு.
ஒரு முகம் ஏற்றினால் – நினைத்த செயல்கள் நடக்கும்
இரு முகம் ஏற்றினால் – குடும்பம் சிறக்கும்
மூன்று முகம் ஏற்றினால் – புத்திரதோஷம் நீங்கும்
நான்கு முகம் ஏற்றினால் – செல்வம் பெருகும்
ஐந்து முகம் ஏற்றினால் – சகலநன்மையும் உண்டாகும்

எந்த திசை என்ன பலன்

கிழக்கு – துன்பம் நீங்குதல், குடும்ப அபிவிருத்தி
மேற்கு – கடன், தோஷம் நீங்கும்
வடக்கு – திருமணத்தடை அகலும்
தெற்கு நோக்கி விளக்கேற்றக்கூடாது.

இவர்களுக்குரிய எண்ணெய்

விநாயகர்- தேங்காய் எண்ணெய்
மகாலட்சுமி – பசுநெய்
குலதெய்வம் – வேம்பு, இலுப்பை, பசுநெய் கலந்த எண்ணெய்
பைரவர் – நல்லெண்ணெய்
அம்மன் – விளக்கெண்ணெய், வேம்பு, தேங்காய், இலுப்பை, பசுநெய் சேர்ந்த ஐந்து கூட்டு எண்ணெய்
பெருமாள், சிவன், முருகன், பிற தெய்வங்கள்- நல்லெண்ணெய்.

 source:::::DINA MALAR ..TAMIL DAILY.

Natarajan

C

Think Differently… Organic Washing Detergent!!!

source:::::EONOMIC TIMES..

Natarajan

Meet Chennai-based  spouses-turned-business partners, who opted out of the corporate rat race  one sure idea: to work on an environment-related concept.

Meet Chennai-based spouses-turned-business partners, who opted out of the corporate rat race one sure idea: to work on an environment-related concept.
There’s nothing new about people leaving lucrative MNC jobs to start their own ventures, but how many are enterprising enough to quit without knowing what they want to do or how to go about it? Meet Chennai-based Preethi Sukumaran and Srinivas Krishnaswamy, spouses-turned-business partners, who opted out of the corporate rat race on the same day, 31 January 2009, with one sure idea: to work on an environment-related concept.

“After graduating from IIM in 2001, we both worked in various FMCG MNCs for eight years. So, we were confident about brand building, marketing and handling the venture, but weren’t sure about the product itself,” says Krishnaswamy, who graduated from IIM-Bangalore, while his wife is from IIM-Calcutta. So, the couple, who got married in 2003, decided to see the world while waiting for inspiration to strike. Indeed, it was during their year-long travel across India and Europe that they figured out how to integrate their personal quest of sustainable urban living with a business venture. The solution was to create a basket of sustainable, organic goodies. On returning home in 2010, the duo researched the market for organic products, and zeroed in on organic washing detergent as their first product. “In 2009, we had started using soapberries for washing our clothes and realised that not only were theyenvironment-friendly compared with the usual detergents, but were equally, if not more, effective,” says Sukumaran.

Within the organic product universe, the humble detergent had remained on the sidelines despite contributing heavily to soil and water pollution. “Till that time, the players in this market were small and unorganised, so we decided to launch organic washing detergent,” she adds. In May 2010, they finally figured on a name, Krya, meaning mindful action, and by October 2010, the company had been registered.

The couple did not set up the venture in the traditional way, that is, first launching and then promoting it. In fact, they did the reverse. “After registering our company, while we were looking at sourcing our product, working on the website design and other back-end issues, we started a Facebook page and a blog. Over the next six months, we interacted online with a lot of people, telling them what we were planning to do and how we were going about it,” says Sukumaran.

Before long, the couple got an active Net community. They also finalised the soapberries they wanted to use and struck a deal with an organic farm near Guntur, Andhra Pradesh. “The latter would process and manufacture the product and send it to our office in Chennai,” she adds. By the time the product was launched in May 2011, Krya had built a potential customer base without spending much—Rs 6 lakh for the entire process, from idea inception and registering the company to renting a 250-sq-ft office space at Mylapore, Chennai, and launching the product.

Pilot-less Planes to Become a Reality soon?

Pilot-Less Planes Might Become A Reality Before Driver-Less Cars

airplane, flying

NB: Not a pilot-less plane.

A piece in this week’s Economist looks at developments in pilotless planes and goes on to claim that autonomous civil aircraft could be flying before cars go driverless. 

It is potentially a huge new market. America’s aviation regulators have been asked by Congress to integrate unmanned aircraft into the air-traffic control system as early as 2015.

Some small drones are already used in commercial applications, such as aerial photography, but in most countries they are confined to flying within sight of their ground pilot, much like radio-controlled model aircraft.

Bigger aircraft would be capable of flying farther and doing a lot more things.

Pilotless aircraft could carry out many jobs at a lower cost than manned aircraft and helicopters — tasks such as traffic monitoring, border patrols, police surveillance and checking power lines.

They could also operate in conditions that are dangerous for pilots, including monitoring forest fires or nuclear-power accidents. And they could fly extended missions for search and rescue, environmental monitoring or even provide temporary airborne Wi-Fi and mobile-phone services.

Some analysts think the global civilian market for unmanned aircraft and services could be worth more than $50 billion by 2020.

What is unlikely, of course, is that passengers will accept being flown around in a pilotless plane any time soon. But this technology could allow for commercial jets to fly with just a single pilot. 

 

Natarajan

Read more: http://www.businessinsider.com/developments-in-pilot-less-planes-2012-11#ixzz2DFfND2ia

Honest to the Core !!!!

There are some inviolable principles and values that we need to follow in our lives. Some do not bother about them, but a few do care. Prasanta da (Prasanta Bose) was one of those who cared.

We had formed a tight-knit group of early morning walkers, of which Prasanta da was the initiator. He was a retired bank manager, and had served the industry for almost 30 years. The high point of our morning walk was that at the end of it, we would sit at a roadside stall sipping tea and listen to Prasanta’s wonderful anecdotes from his long and interesting professional life.

Of all the different stories he told us, one still sticks in the mind. The incident happened just a week after Prasanta got a job as probationary officer. His father, a retired post-master, had asked him to bring two dot pen refills on his way back from office. The old gentleman was in the habit of writing letters to the editor.

After receiving refill packets, Prasanta’s father was absolutely delighted. “Why did you purchase two packets, when just two pieces would have sufficed?” he asked in spite of his evident happiness.

The son’s heart leapt with joy and he smiled back, “No Baba, I have brought these from my office inventory. You see, I have been given such a huge stock of stationery that I will not be able to exhaust even half of it in one whole year.”

The smile immediately vanished from the old man’s face. In a pained voice, he said, “Prasanta, I cannot accept this, as it is your office property. Please put it back from where you had taken it for me.”

This irritated Prasanta a little. “Do you mean to say that I have stolen these two mere refill packets from my own office stocks?” he asked.

“That is precisely what I mean,” his father answered.

“But these are just refill packets. Most of my colleagues take it without hesitation,” Prasanta tried to explain.

“But it is meant for your office use only, is it not? I did not expect all such arguments from you, Prasanta. This is most unfortunate. Whatever be your arguments, I am not ready to accept either the refills or your reasons,” said the old man.

Prasanta da stopped for a while, and he was trying to check his tears. After a few more moments of silence, he spoke: “After my getting a job, all that my father wanted from me was to buy him two refills as a treat …… But I could not fulfil his wish. He passed away a few days later.” And Prasanta burst into tears after recalling his father’s words.

One feels strange to observe in a country, where corruption seems to be the driving force of society, a man like Prasanta da’s father, and the son himself who never veered from the path his father followed, however anachronistic it seemed with the changing times.

Prasanta’s father left behind for his son a philosophy for a way of life, which he followed till the last day of his life.

(The writer’s email is debiarup@yahoo.co.in)
source:::: Arup Banerjee…THE HINDU….
Natarajan

Keywords: human interest, corruption

Beach Walk…A Luxury Money Can”t Buy !!!!

source:::: article by Bishwanath Ghosh…The Hindu.

Natarajan

Many of us don’t consider exercise beneficial unless we shell out a lot of money.

Boat Club Road is one of the posh neighbourhoods in Chennai, if not the most posh; and such is its snob value that many people who don’t live there drive all the way to Boat Club Road for their morning walks — either in the hope of rubbing shoulders with the who’s-who of the city (when they are alone and without the trappings of their exalted status) or just for the kicks. Morning walk on Boat Club Road: it can’t get any more fashionable.

I don’t know if the story, about people driving all the way to Boat Club Road just to walk, is entirely true, but I would like to believe there is some substance to it. I have a friend who once upon a time went there for morning walks and who, at the drop of a hat, still likes to quote her “Boat Club Road friends.”

Sadly, even though I will soon complete 12 years in Chennai, I’ve been to that road only twice, perhaps thrice, that too in the evenings. I have no idea how it looks early in the morning, though I would like to know.

I walk in a much humbler location called Jeeva Park, a stone’s throw from my flat in T. Nagar. I’ve known Jeeva Park longer than any other place in Chennai: in its lap I find sweet memories of younger days (I’ve been walking there since I was 30) and also the assurance of good health even as I touch middle-age. The park, like most parks in the city, is well-maintained and extremely user-friendly.

One has to hand it to them: Chennai’s administrators, even though they often lack planning and imagination when it comes to basic infrastructure, they understand the importance of parks in a city dweller’s life. If only more people flocked these pretty neighbourhood parks: that way there would be less people flocking hospitals. But many of us don’t consider exercise beneficial unless we shell out a lot of money. In fact, people often sign up with expensive gyms or fancy yoga classes only so they stick to their regimen, the rationale being: “Since I’ve paid through my nose, I might as well be regular.”

What they don’t realise is that the best gyms, where birds sing for you from the trees and where you see greenery instead of mirrors, come free. And recently, I discovered a gym where they have the sea! A few years ago, I heard about the Marina being beautified and even noticed some cosmetic changes on the beach from a distance, but considering it was a government initiative, one didn’t expect a fantastic transformation. After all, you tend to take all government promises with a sack of salt.

But one lovely evening a few weeks ago, I happened to be at the Marina and I was amazed by what I saw: a broad jogging track, flanked by places to sit and skate, running for a length of 2 km northwards from Gandhi statue. Which means, to and fro, you cover 4 km — more than sufficient for your heart to be happy. All you will need is a pair of decent shoes and an iPod.

Needless to say, I have been hitting the Marina at least thrice a week ever since. On one side, you have the sea running with you, and on the other, the rich heritage of Madras. And the fresh breeze. It’s a luxury money can’t buy.

Keywords: morning walks, Chennai walkers, Bishwanath Ghosh column

Public Apologies of Few Tech . Companies in 2012….

The year 2012 was filled with high octane tech launches, iPhone 5, Windows 8, Windows Phone 8, Android Jelly Bean, iPad mini and a plenty more. Each event was festive. Then there were other events too, where tech companies came out public about their follies and said “please forgive us users”. Read on to know few such tech companies who did public apologies as compiled by Network World.

Apple

Apple’s iPhone 5 and iOS 6 were most awaited Apple products of the year. But somewhere down the line Apple fans went queasy over buying iPhone 5 and updating their OS to iOS6, for these Apple products left out the omniscient Google Maps. The fans were more annoyed when they discovered the biggest flaws in Apple’s mapping service.

Apple CEO promised to make up for this and apologized: “At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”

Microsoft’s bundle of apologies

When it comes to apologies, Microsoft had a bundle of them this year. Some coder from the company has pulled a naughty prank, by slipping a raunchy term in the software code connecting Linux Kernel to the Microsoft’s Hyper-V virtualization product. And there was also a raunchy dance routine that preceded an Azure presentation in Norway.

Microsoft issued an apology: “We thank the community for reporting this issue and apologize for the offensive string. We have submitted a patch to fix this issue and the change will be published in a future release of the kernel.”

And Microsoft also issued apology for a dance folly at Azure presentation in June, “This week’s Norwegian Developer’s Conference included a skit that involved inappropriate and offensive elements and vulgar language. We apologize to our customers and our partners and are actively looking into the matter.”

And then the company apologized again for interruptions to Azure services in July when its cloud offering went on the fritz in Western Europe: “We sincerely apologize for any issues this caused impacted customers, and will make the necessary adjustments to help prevent a similar issue from occurring in the future. Impacted customers should contact support to file an SLA credit,” wrote Mike Neil, general manager, Windows Azure, on a company blog.

Google earnings snafu, Gmail outage

Google like its wide range of services has also a plenty of apologies they made this year, for several of their service shambles. In October, Larry Page, CEO of Google apologized during an analysts’ call for accidental early releasing of its earning statements which caused fall in Google’s stock price “I’m sorry for the scramble earlier today”, however the stock did not stabilize even a month later. In April and June the company issued apology for Gmail outages: “We apologize for the inconvenience and thank the Gmail users for their patience and continued support. We are continually making improvements to its system reliability, which is our top priority.”

However in July, the users face another Gmail outage, which left the company embarrassed. Nevertheless company apologized again; the apology resembled the previous one: “Please rest assured that system reliability is a top priority at Google, and we are making continuous improvements to make our systems better.”

Yahoo’s massive breach

Yahoo apologized in July for a network breach that compromised users’ data. About 400,000 Yahoo user names and passwords, among other information were exposed. The breach was especially bad because it tied in with Gmail, Hotmail and other online accounts. The hacker group who claimed the responsibility said it used a SQL injection.

Yahoo’s apologized over this issue: “At Yahoo! we take security very seriously and invest heavily in protective measures to ensure the security of our users and their data across all our products. We confirm that an older file from Yahoo! Contributor Network containing approximately 400,000 Yahoo! and other company users’ names and passwords was stolen yesterday, July 11. Of these, less than 5 percent of theYahoo! accounts had valid passwords. We are fixing the vulnerability that led to the disclosure of this data, changing the passwords of the affected Yahoo! users and notifying the companies whose users’ accounts may have been compromised. We apologize to affected users. We encourage users to change their passwords on a regular basis and also familiarize themselves with our online safety tips at security.yahoo.com.”

Nokia’s camera trick

Nokia’s big Lumia 920 Windows Phone 8 splash in September got off to a rough start when the promotional video about the phone camera’s Pureview camera technology got in fix over Nokia’s not-so-hidden cameraman trick.

As Network Worlds Colin Neagle wrote in September: “Nokia was caught red-handed in a lie, after tech bloggers spotted a cameraman capturing a video the company claimed was shot with its new, highly touted Lumia 920 smartphone. After apologizing,Nokia posted a real video shot with the Smartphone, displaying the optical image stabilization (OIS) camera technology that was faked on the first try.”

Tech bloggers in the promotional video spotted a reflection of a cameraman with a professional camera actually taking the shot of a woman on a bicycle, and were upset about Nokia’s lie.

The company said its main fault was failing to publish “a disclaimer stating this was a representation of OIS (Optical Image Stabilization) only.”

McAfee

McAfee the security software firm apologized in September when the update to the antivirus software that generated false negatives for some malware on Windows personal computers, leaving users flummoxed.

“We would like to apologize for all the disruption caused to our many customers worldwide. We recognize the issue is very serious, and are doing everything we can to resolve it.”

source::::silicon india net
Natarajan

Nikesh Arora…Google”s Fourth Pillar !!!!

The internet has ingrained into our day to day life. There are currently over 1.5 billion internet users, which means, if considered as a country, the “online community” would have been most populous in the world. The amount of information that gets stored online in a year exceeds 50 times what was created in entire human history. Yet, Nikesh Arora says “you have seen nothing yet”, in an interview with Shyamal Majumdar of Business Standard, on the way exploring the Google’s Business Boss’ thoughts on online world’s migrants and natives and how advertisers are missing the bus.

Arora, the fourth most important executive at Google, after founders Sergey Brin, LarryPage and Chairman Eric Schmidt, says that online world is moving fast from migrants to natives, making net connectivity a “must-have” from “nice-to-have” just five years ago. “People like you and I are migrants in this online country. But people of my daughter’s generation are natives because they haven’t seen a world without Googleor Facebook,” he said.

So this transition of being a native in theonline country will eventually see most of the things that we know to become extinct, and his list of things includes entire media business in its current form like television advertising, which is destined to move into interactive networks.

Also, books will be dead and become just collectors’ items; Arora says “I can see this happening with my daughter who is in the ninth standard. Earlier, her books used to come in a big box. This year, she has been given an iPad. The books come loaded with it; she does her homework and submits it online, and her teacher uses cloud to access it.” He asks, “Can you imagine kids of her generation ever carrying books when they join college?”

Being a chief salesman at Google, which clocked revenue of $38 billion in 2011, he says, the challenge is how this transition, of migrants to natives, can be managed because that will impact the search giant’s revenue flow. Close to 96 per cent of Google’s revenue comes from advertisements.

Arora faced 399 rejections before getting a job at Fidelity Investments. “I thought life would be easy after doing my Masters from Boston and an MBA from Northeastern University. But here I was in an alien country — married but without a job, and living off the $3,000 that my father had sent me,” he said.

On reflecting about the time he joinedGoogle, Arora said that he was planning to do something on his own when a friend asked him in 2004 to consider joining a company that could offer a start-up kind of an atmosphere. The two Google founders conducted the interview among the artifacts of the British Museum; he says “We walked around. We looked at the exhibits and a lot of our conversation was about the Rosetta stone,” referring to an Egyptian artifact that dates to 196 BC and is inscribed in three languages.

Majumdar writes that one of Arora’s key contributions at Google has been driving revenues from other regions and building relations with advertisers. Presently more than half the company’s revenue comes from outside of the U.S. compared to just one-third when he joined eight years ago. It’s thus obvious why Google made a rare move last month, and decided to pay its top salesman $8 million in cash, instead of the previously agreed upon stock options and stock units. Arora, who made more than $23 million last year, will have to repay Google if he chooses to leave his position before April 25, 2015, the date the stock units and options will have vested.

Majumdar writes, whilst Arora at the age of 45 already been a top player at Google, and won’t he remain the tallest pygmy in a company where the founders are much younger than him? Before winding up his worthwhile conversation, he asks Arora, what’s next? To which Arora says, “Does things to undo the pattern every time his life takes on a steady pattern”. But he still loves going to office every day in a company that loves disrupting conventions, and where his colleagues are always excited about solving the most complicated of technological problems, Majumdar adds.

source::::silicon india net
Natarajan