Joke of the Day…”You are not the Flight instructor ….? ” !!!

A photographer from a well know national magazine was assigned to cover the fires at Yellowstone National Park. The magazine wanted to show the heroic work of the fire fighters as they battled the blaze.

When the photographer arrived, he realized that the smoke was so thick that it would seriously impede or make it impossible for him to photograph anything from ground level.

He requested permission to rent a plane and take photos from the air. His request was approved and arrangements were made. He was told to report to a nearby airport where a plane would be waiting for him.

He arrived at the airport and saw a plane warming up near the gate. He jumped in with his bag and shouted, “Let’s go!” The pilot swung the little plane into the wind, and within minutes they were in the air.

The photographer said, “Fly over the park and make two or three low passes so I can take some pictures.”

“Why?” asked the pilot. “Because I am a photographer,” he responded, “and photographers take photographs.”

The pilot was silent for a moment; finally he stammered, “You mean you’re not the flight instructor?”

Source….www.ba-bamail.com

natarajan

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Norwegian has launched the world’s longest low-cost flight — and it’ll get you to Singapore for less than £150….London to Singapore !

 

Norwegian has launched the world’s longest low-cost flight — and it’ll only cost you £149.90.

The route runs from London Gatwick to Singapore Changi Airport, and departs for the first time on Thursday.

The route takes 12 hours and 45 minutes and will cover 6,764 miles (10,885 km) — making it the longest non-stop flight operated by a low-cost carrier.

The route — announced in April — is scheduled to run four times per week.

Thursday’s flight is due to depart at 10.30 a.m. and land in Singapore at 6.15 a.m Friday morning local time.

The flights use brand new Boeing 787-9 Dreamliner aircraft, and start at £149.90 for a one-way ticket.

All seats on the Dreamliner have personal 11-inch seat-back screens and USB ports.

A higher price of £699.90 one way will get passengers “Premium” status. That means “spacious cradle seating” with more than a metre of legroom, and free lounge access at Gatwick.

The Singapore route is part of the airline’s continued global expansion.

In February, it announced that it will launch flights from the US Northeast to Europe for as little as $65 (£50). Then, in July, it announced direct flights from London to Chicago and Austin from £179.

In February 2018, Norwegian will also start flying to Buenos Aires.

Bjørn Kjos, CEO of Norwegian, said in a press release: “I’m delighted to build upon our popular USA flights and give leisure and business customers more affordable access to Singapore and the Asia-Pacific like never before.

“The 787 Dreamliner has the range to allow us to expand our long-haul services to other parts of the world while keeping fares affordable for all.

“This is just the start of Norwegian’s UK expansion into new markets as we will continue connecting destinations where fares have been too high for too long.”

Source….www.businessinsider.com

Natarajan

 

This 30-Year-Old Indian Pilot Is the World’s Youngest Woman to Captain a Boeing 777!

Currently based in Mumbai, the young aviator had always dreamed of becoming a pilot and did so at the age of 19

“Since my childhood, I wanted to be a pilot. Other children used to make fun of me for this. Kids, at that time, were pushed to pursue engineering or become a doctor but not a pilot,” Anny told to HT.

Coming from an army background, one would think Anny must have had it easy. While she had rock-solid support from her parents, dissent often cropped up in form of family friends and relatives.

“Luckily, my parents never forced their choice on me. They were supportive and progressive in their thinking. My mother always used to encourage me. However, my relatives and my family friends were against my decision to become a pilot. Also, at that time, being a pilot was not considered as a profession for woman,” she said.

After her father took voluntary retirement, the family moved to Vijayawada, where Anny did her schooling. Hailing from a modest background, their family had their share of financial shortcomings. “Since I grew up in Vijayawada, I could write and read English but speaking English was a major challenge that I had to overcome,” Anny said.

Post her school education, the 17-year-old Anny made it to Indira Gandhi Rashtriya Uran Akademi (IGRUA), one of the premier flying schools in the country.

The cultural change from a small town to a big city was overwhelming for me. I had difficulty adjusting and speaking English. People used to mock me for my poor English and that hurt me a lot. At times, I had even thought of going back. However, backed with my parents’ support, I worked hard enough to win a scholarship,” she added.

Completing her training by the time she was 19, Anny bagged a job with Air India and since then, there has been no looking back. Post her training, she kickstarted her flying carrier with Boeing 737.

“When I turned 21, I was sent to London for further training. It was then when I started to fly Boeing 777. Since then, my life has changed. It’s been a great experience so far. I’ve got the opportunity to travel to various countries. My journey so far has taught me a lot,” Anny added.

When the going gets tough, the tough get going!

Source….LekshmiPriya .S  in http://www.betterindia.com

Natarajan

Hoover and Their Disastrous Free Flight Promotion…

world-travelGiving away free stuff with a purchase is a good way to bolster sales and can result in a tidy increase in profits, provided you follow the general rule of making sure the long term projected profit from the promotion is greater than the cost of the giveaway. Appliance giant Hoover learned this seemingly obvious lesson first hand in 1992 when they inexplicably decided to give away free flights worth several times more than most of the products they were selling as part of what has become known as Hoovergate- one of the most disastrous marketing campaigns of all time, today taught in marketing text books the world over.

Though Hoover sells a multitude of appliances and domestic goods, the company is known mostly for its vacuum cleaners. (And if you’re curious, see: Who Invented the Vacuum Cleaner?) So much so in fact that over in Blighty the word “hoover” is an accepted synonym for the device, much to the annoyance of Hoover who, like other companies, fought hard not to have their brand become genericized like Aspirin and Thermos. This generalizing of their brand name largely rose from the near total monopoly Hoover had over vacuum sales in the UK throughout much of the 1950s to 1970s. However, as the end of the 20th century approached, the British arm of Hoover found that sales were beginning to lag considerably from their heyday, with their marketing share steadily declining and warehouses slowly filling with old stock nobody wanted to buy.

In the early 1990s, Hoover’s British arm was approached by a now-defunct travel agent called JSI Travel with a rather intriguing offer to help shift some of this old stock out of the warehouses and into the hands of customers. The idea was to offer two free return flights to Europe with every purchase of any Hoover product worth more than £100 (about £190 today or $235), all arranged through this travel agency. Beyond revenue from sales, much of the cost for the tickets themselves from those who jumped through the many, many hoops to actually get the tickets would be subsidized by JSI Travel selling additional services like travel insurance and hotel packages. JSI Travel also thought it would provide a long term benefit for their small company as it would introduce tens of thousands of people to their travel agency’s services.

Hoover liked the sound of the arrangement and in 1992 launched their free flights campaign, advertising it on TV and in papers across the country with the simple caption: “Two Return Flight Tickets. Unbelievable.”

The offer saw sales of Hoover product explode because, hey, free flights. Slowly, but surely, Hoover’s warehouses began to empty.

Now, if Hoover had chosen to quit here, we wouldn’t really have much to say other than kudos to them on a smart business decision. (And if you’re wondering, see What’s a Kudo?) Unfortunately for them, they got too greedy and hilarity ensued.

After examining the numbers linked to the campaign and realising that only a fraction of the people who’d bought a qualifying product as part of the campaign actually jumped through all the hoops to redeem for the tickets, Hoover decided to extend the promotion and get a little more international, hoping to boost sales even further in the process.

This was despite Hoover having approached various risk management companies to evaluate the promotion and being summarily told it was a horrible idea. For instance, risk management advisor Mark Kimber from PIMS-SCA would late note,

“I advised Hoover of the potential pitfalls of the promotion. Having looked at the details of the promotion along with attempting to calculate how it could actually work I declined to even offer risk management coverage based upon the information presented. With such a high value offer for only a relatively small cost to the consumer, to me it made no logical sense.

…nevertheless Hoover chose to completely ignore both mine and the industry’s advice and continue on its calamitous crusade without considering the potential cost or consequences…”

Head firmly in the sand, Hoover approached three of the biggest airlines of the day, British Airways, Virgin Atlantic and American Airlines, along with various travel agencies, and entered into negotiations to offer a similar deal as they had previously, only this time offering free flights to either New York or Florida from the UK.

After terms were set and contracts signed, Hoover once again launched a massive ad campaign to tell the public about the promotion, which still inexplicably offered the free flights if the customer spent a minimum of just £100. This is an important fact because, at the time, a flight to either destination would have set you back on average about £600 (nearly £1,200 or $1,500 today) making the promotion infinitely more desirable than a pair of free flights to a European destination that cost a fraction of that.

According to news reports after the fact, its purported that Hoover expected that the value of the flights to America would encourage people to perhaps buy a more expensive product. Whether that’s true or not, customers flocked to stores and predictably bought the absolute cheapest qualifying product possible (the Turbopower Total System which clocked in at a reasonable £119.99)  before sending off for their free tickets to the land of freedom and cheese that comes in a can.

This resulted in massive backlogs in Hoover’s offices as they only anticipated about a tenth of the eventual response. Thanks to their status as a trusted, well-established brand known for their quality, Hoover’s reputation wasn’t initially hurt by the delays that resulted until a reporter for the Daily Record claimed that not a single airline had received a booking to America from a Hoover voucher holder. Whether accurate or not, this story raised the hackles of the customers who up to this point had been waiting patiently.

Along with being one of the most popular articles the Daily Record ever published, it had the side-effect of alerting millions of people that the promotion existed, resulting in tens of thousands of additional sales.

It was soon after reported that local travel agencies wanting to avoid the loss of income from their part of the deal began trying to dissuade customers by abusing the offer’s small print- doing things like offering flights from airports that were across the country from the person trying to fly. According to a contemporary BBC report, one agency, Free Flights Europe, seemed to require customers to buy about £300 of add-ons to their “free” tickets before they’d stop hassling them and finally give them their tickets.

During the ensuing media firestorm, Hoover blamed the delays on the airlines and travel agencies they’d contracted with for being unable to meet the demand. Whoever’s fault it was, their customers weren’t happy.

One particularly irate customer was one Harry Cichy who decided that he was going to get his flight no matter what, organising a group of likeminded customers who doggedly pursued their tickets from Hoover in and out of court. The aptly named Hoover Holiday Pressure Group, spearheaded by Cichy, refused to allow Hoover to worm their way out of their obligation, with Cichy himself going as far as travelling to the company’s American headquarters (a trip that was ironically paid for by Hoover) to argue his case in front of their executives.

Despite Cichy’s best efforts, it’s estimated that only 220,000 of the half million or so (Hoover never released the official figures) people who applied for the promotion were able to ever claim their free flights, with those who didn’t either suing for the value of the flights in small claims court or moving on and swearing off the brand forever. This latter point turned out to be the heaviest blow to the company.

As to that aftermath, three top executives, director of marketing services Michael Gilbey, vice president of marketing Brian Webb, and Hoover’s European president William Foust, were summarily fired by the company’s American owners, Maytag.

Beyond the major firings, the company spent about £50 million (around £100 million today or $125 million) for the tickets for the free flights compared to about £30 million in gross revenue generated from sales during the promotion. But the ultimate cost was far greater.

To begin with, hundreds of thousands of people in the UK now had Hoover products that in many cases they didn’t actually want or need. The result from this was a massive sell off of these items on the second-hand market, meaning potential future customers could easily buy brand new Hoover products for a fraction of the price Hoover was selling them for in the stores.

On top of that, the company took a major hit to their reputation, meaning even those customers who might have still purchased something from Hoover were now avoiding the brand. To try to fix this, Hoover launched an advertising campaign costing about £7 million to help restore their image, with little affect.

Unsurprisingly, the Hoover brand in the UK took a major hit, with their market share dropping from about 50% in 1992 to just 20% in 1995. Cutting their losses, the entire European arm of Hoover was sold by Maytag to an Italian manufacturer called Candy at a significant loss from what they’d paid for it just six years before in 1989.

Source….www.today i foundout.com

Natarajan

” Why Fear When HE is there …” ?

 

A man had been on a long flight. The first warning of the approaching problems came when the sign on the airplane flashed on: “Fasten your seat belts.” Then, after a while, a calm voice said, “We shall not be serving the beverages at this time as we are expecting a little turbulence. Please be sure your seat belt is fastened.”
 
As he looked around the aircraft, it became obvious that many of the passengers were becoming apprehensive. Later, the voice of the announcer said, “We are so sorry that we are unable to serve the meal at this time. The turbulence is still ahead of us.”
 
And then the storm broke. The ominous cracks of thunder could be heard even above the roar of the engines. Lightening lit up the darkening skies and within moments that great plane was like a cork tossed around on a celestial ocean. One moment the airplane was lifted on terrific currents of air; the next, it dropped as if it were about to crash. The man confessed that he shared the discomfort and fear of those around him.
 
As he looked around the plane, he could see that nearly all the passengers were upset and alarmed. Some were praying. The future seemed ominous and many were wondering if they would make it through the storm. And then, he suddenly saw a girl to whom the storm meant nothing. She had tucked her feet beneath her as she sat on her seat and was reading a book. Everything within her small world was calm and orderly.
 
Sometimes she closed her eyes, then she would read again; then she would straighten her legs, but worry and fear were not in her world. When the plane was being buffeted by the terrible storm, when it lurched this way and that, as it rose and fell with frightening severity, when all the adults were scared half to death, that marvelous child was completely composed and unafraid.
 
The man could hardly believe his eyes. It was not surprising therefore, that when the plane finally reached its destination and all the passengers were hurrying to disembark, he lingered to speak to the girl whom he had watched for such a long time. Having commented about the storm and behavior of the plane, he asked why she had not been afraid. The sweet child replied:
 
“Sir, my Dad is the pilot and he is taking me home.”
 
Dear friends, this is a story, I received through internet. The implicit faith of this little child, set me thinking…. If each one of can have an implicit faith in our Supreme Father, we will have no reason to be afraid of any thing in life…
What do you think? 
Source…Author  unknown… input from a friend of mine
Natarajan

The 10 best airports in Asia….Singapore’s Changi Airport is again Number One !!!

 

Leading consumer aviation website Skytrax has published its latest annual World Airport Awards, and for the third consecutive year, Singapore’s Changi International Airport took the crown as the world’s best airport. However, Changi isn’t the only world class facility of its kind in Asia — which is why Skytrax has released its list of the 10 best airports in Asia.

The Skytrax annual rankings are based on the impressions of over 13 million flyers from 106 countries. More than 550 airports were included in the survey, which covers 39 service and performance parameters, including facility comfort, location of bathrooms, and the language skills of the airport staff.

10. Kuala Lumpur International Airport (KUL)

Yearly passengers: 47.5 million

Previous rank:10

Why it’s awesome: Kuala Lumpur International is one of southeast Asia’s busiest airports and serves as home base to both AirAsia and Malaysia Airlines.

The airport is located just 35 miles south of the Malaysian capital and is easily accessible by road and rail. KL International is home to one of the most unique features in all of aviation, an in-airport jungle, complete with waterfall. Called the KLIA Jungle Boardwalk, the nature area is located in the airport’s Satellite Terminal.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2013, provided by Airports Council International.

9. Taiwan Taoyuan international Airport (TPE)

Yearly passengers: 34 million

Previous rank: 9

Why it’s awesome: Located just outside of the Taiwanese capital of Taipei, Taoyuan International is the largest airport in Taiwan. The airport is the home base for both China Airlines and EVA Air.

Skytrax reviewers praised the airport for its polite service, clean environment, and speedy immigration lines. Taoyuan was also once home to Taiwan’s aviation museum, but the museum was shut down earlier this year to make way for further airport expansion.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2014, provided byTaoyuan International Airport.

8. Beijing Capital International Airport (PEK)

Yearly passengers: 83.7 million

Previous rank: 6

Why it’s awesome: As the second-busiest airport in the world, Beijing’s Capital Airport has played a major role in the Chinese capital’s explosive growth.

With this growth, the airport has built new facilities and upgraded its infrastructure. Capital’s Terminal 3 was rated as the 10th-best terminal in the world.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2013, provided by Airports Council International.

7. Tokyo Narita International Airport (NRT)

Yearly passengers: 35.6 million

Previous rank: 8

Why it’s awesome: Narita is the first of the two Tokyo airports to appear on the list. Located 35 miles outside of Japanese capital, Narita handles the majority of the international traffic going in and out of the city. The airport serves as a major hub for ANA, Japan Airlines, Delta, and United.

Skytrax reviewers lauded the airport for its efficient and friendly staff, clean facilities, and abundant dining options.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2014, provided byNarita International Airport.

6. Kansai International Airport (KIX)

Yearly passengers: 20 million

Previous rank: 7

Why it’s awesome: Located on an artificial island in the Osaka Bay, Kansai International is a major hub for ANA and Japan Airlines.

Reviewers on Skytrax praised Kansai for its modern architecture, spotless facilities, and helpful staff. The airport also boasts a Sky View observation deck that affords passengers spectacular views of incoming and outgoing flights.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2014, provided byNew Kansai International Airport.

5. Central Japan International Airport (NGO

Yearly passengers: 9.8 million

Previous rank: 5

Why it’s awesome: Built on an artificial island in the middle of Ise Bay near the city of Nagoya, Central Japan International — also known as Centrair — serves as a hub for Japan Airlines and ANA.

Centrair holds the distinction as the best regional airport in the world.

It has a 1,000-foot-long sky deck where passengers can watch ships sail into Nagoya Port. There’s also a traditional Japanese bathhouse where you can have a relaxing soak while watching the sunset over the bay.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2014, provided by Skytrax.

4. Hong Kong International Airport (HKG)

Yearly passengers: 63.1 million

Previous rank: 3

Why it’s awesome: Built on an artificial island off the coast of Hong Kong, HKG has become one of the most popular facilities in the world since it opened in 1998.

One of the busiest airports in Asia, Hong Kong International serves as the home to Cathay Pacific, Hong Kong Airlines, and Dragonair.

Be sure to play a round at the SkyCity Nine Eagles golf course near Terminal 2.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2014, provided by Airports Council International.

3. Tokyo Haneda International Airport (HND)

Yearly passengers: 72.8 million

Previous rank: 4

Why it’s awesome: Haneda is one of two major international airports that serve the Tokyo area. Located a few miles away from the heart of the Japanese capital, Haneda has proved to be a popular port of entry for business travelers and tourists.

The world’s fourth-busiest airport, Haneda is know for its service efficiency, cleanliness, and shopping.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2014, provided by Airports Council International.

2. Incheon International Airport (ICN)

Yearly passengers: 41.7 million

Previous rank: 2

Why it’s awesome: Once again, Incheon is the world’s second best airport. Located on an island just outside of the South Korean capital, Incheon is home base to Korean Air and is the 24th-busiest airport in the world. It opened in 2001.

Incheon’s highly regarded facilities feature an array of shopping and dining options, in addition to a bevy of cultural performances. The airport even has a Korean culture museum.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2013, provided by Airports Council International

1. Singapore Changi International Airport (SIN)

Photo courtesy of Singapore Changi Airport

Yearly passengers: 54 million

Previous rank: 1

Why it’s awesome: For the fourth year in a row, Changi takes the crown as the world’s best airport. Changi serves as home to Singapore Airlines, Silkair, and Tigerair and is the 16th busiest airport in the world.

The Singaporean airport has received praise from flyers for its beautiful architecture, efficient operation, luxurious amenities, and broad offering of dining and shopping options.

Flyers passing through are treated to movie theaters, a multimedia entertainment deck, spas, and a wild corkscrew slide.

Source: Skytrax World Airport Awards. Yearly passenger figure is for 2014, provided by Airports Council International.

Source….www.businessinsider.com

natarjan

This is how much time it should take to escape a crashed airliner….

 

A Emirates Boeing 777-300 crashed landed and burst into flames at Dubai International Airport on Wednesday.

Fortunately, the airline has confirmed that all 300 passengers and crew on board the flight made it to safety before the aircraft became engulfed in flames.

Which leads us to the question, how long does it take to evacuate a crashed airliner?

Believe it or not, federal regulations dictate that all modern airliners capable of carrying more than 44 passengers must be able to be fully evacuated in less than 90 seconds.

In addition, in order to be certified to fly, new airliners or even new derivatives of existing airliners must pass an evacuation test. The tests involve simulated emergency situations in which all passengers and crew must exit the aircraft in pitch-black darkness using only half of the available emergency escapes.

In 2006, the Airbus A380 superjumbo managed to pass the test by evacuating 853 passengers, 18 crew, and two pilots in just 78 seconds, Flight Global reported.  The Boeing 777-200 passed the evacuation test in 1994 in 84 seconds, Quartz reported. The aircraft involved in the Emirates crash is an elongated 777-300. According to the AP, the aircraft was not subject to its own evacuation test. Instead, it was certified by extrapolating the test results of the 777-200 with the addition of two emergency exits.

These tests are generally conducted using the aircraft type’s maximum passenger capacity which means that aircraft in service are equipped with far fewer seats. For instance, the A380 was evacuation tested with 853 passengers. In operation these days, most of the superjumbos fly with around 500 seats.

However, it should also be noted that these test are also conducted in a laboratory conditions that are calm and organised. The hectic nature of an actual emergency evacuation may slow down the time it takes to empty an aircraft.

As a result, experts recommend that passengers select seats within three rows of an emergency exit. In addition, passengers should be aware of the location of the nearest emergency exit at all times.

Here’s a video of the Airbus A380 evacuation test:

Source….www.businessinsider.com.au

Natarajan