Message For the Day…” Do Not Get Confused That You are Unique…”

There are four goals (Purusharthas) in the world that people aspire for. They are Righteousness (Dharma), Wealth (Artha), Desire (Kama) and Liberation (Moksha). Realising God is the worthiest and highest goal in life. When such God is seen, realised and a close relationship is established with Him, the happiness one enjoys then, that state of liberation, that principle of love has been called as devotion of the highest order (Parabhakthi). This devotion is liberation itself; it is attaining oneness with God. Liberation is the ability to look for unity in diversity, rather than calling out the obvious differences. Attaining Parabhakthi is not easy. It is definitely possible for those who yearn and work towards it. Do not get confused that you are unique and others are different. You will be in doubt if you miss the principle of unity in your daily lives. So long as there is doubt, you cannot realize the eternal truth.

Sathya Sai Baba

An Inspiring and Success Story Of Mannam Madhusudana Rao…

Jubilee Hills is Hyderabad’s most coveted address, and a drive past the mansions here reveals why.

Some houses look elegant while many are hideous, but all are quite large. JubileeHeights, the lavender-and-pink apartment block on road number 86, is not imposing.

Neither is the first floor duplex apartment, the home of Mannam Madhusudana Rao.

There is a stuffed toy tiger and a doll in a blue dress on a shelf. A picture of Shirdi Sai Baba hangs on the wall, below a flat-screen TV in the living room – familiar kitsch found in many a middle-class home. Yet, the house is a powerful symbol of having arrived.

“I had come to this area earlier, when I was in the eighth or ninth grade, to help my brothers who were working as masons at the house of the Nagarjuna Constructions chairman (AVS Raju),” says Rao, founder and managing director of MMR Infra Projects.

That’s when he started dreaming about living here, his assistant Kumaraswamy interjects. Rao corrects him. “I decided to live here only now. When I was working here, I could not even dream of it,” says the soft-spoken entrepreneur dressed in an ill-fitting brown jacket and trousers with a slight sheen and a pale yellow shirt. He says he got the house “cheap” four years ago, paying “2.5”. I must have looked puzzled because he immediately adds, “2.5 CR (Rs 2.5 crore), madam.” The house measures 4,000 square feet, he says, with a hint of pride.

The pride in Rao, someone who otherwise comes across as approachable but confident, is hardly misplaced.

The 39-year-old, the fifth child of an illiterate labourer couple and only the second of their eight to be educated, now helms various ventures that bring in a turnover of between Rs 75 crore and Rs 90 crore.

The journey he has traversed covers much more than the 400 kilometres between his village, Palukuru in Andhra Pradesh’s Prakasam district, and the capital.

For Rao was not only born into an impoverished family, he is also a Dalit, though he prefers to use the terms “working class people” and “our community” in multiple conversations over two days.

His story has been highlighted in the recent book, Defying The Odds: The Rise of Dalit Entrepreneurship (by Devesh Kapur, D Shyam Babu and Chandra Bhan Prasad; published by Random House India), and is the subject of a PBS documentary scheduled to be broadcast in the United States early next year. And it is a rather remarkable one, of creating opportunities and, as the title of the book says, defying the odds.

For generations, Rao’s family had provided inexpensive labour to the local landlords.

There was little money in the household. Inspired by neighbours who managed to find jobs after studying engineering, Peraiah, Rao’s father, sent him and his elder brother to school, first in the village, and then to the social welfare hostel for scheduled caste/tribe children.

While his brother went on to take a degree in engineering, Rao earned a diploma at a polytechnic because his parents felt that might be a safer option.

No job awaited them after graduation, so they took up construction work with their siblings in Hyderabad, at houses or digging trenches to lay cables. And then the miracle happened.

One day, waiting to be interviewed for a job at a firm of engineers, he overheard an executive talk about the immediate need for workers to lay cables.

Rao offered to get the required number of labourers and, using his connections with the workers, who he was a part of, showed up with them and the project moved once again, much to the firm’s satisfaction.

His first contract earned him a profit of Rs 25,000. The odd bump in the road apart, there was no looking back.

He went on to become a labour contractor for telecom majors such as Tata Teleservices and Vodafone, and at the height of that business, was maintaining 32,000 kilometres of optic fibre cable across five states.

With telecom in a downswing, he has diversified into infrastructure, construction, mining and software, and plans to enter various other sectors.

 

Rao has just returned from meeting Prime Minister Narendra Modi with other delegates of the Dalit Chamber of Commerce and Industry, or DCCI.

“We were initially given only 10 minutes but that stretched to 30 minutes and he spoke to each of us individually,” says the recently-appointed president of the organisation’s Andhra chapter.

When his turn came, he apprised Modi of the need to implement the 4 per cent reservation in procurement by public sector units for goods by SC/STs which so far exists mainly on paper.

“I think it will be mandatory from next year. He was very responsive,” he says. Soon, he leaves for an appointment in his white Toyota Fortuner, one among his five cars.

A photo of that meeting with Modi appeared in Sakshi, the Telugu daily, much to the joy of his parents who still live in his village.

“They were very proud. A lot of people congratulated them,” says elder brother Madhav, who opted for the safer option of a government job at BSNL.

Madhav’s office is near the Charminar, in the bustling old quarter of Hyderabad, with its maze of lanes and bazaars selling the famed bangles, pearls and attar.

The BSNL office itself has none of the charm of the area, with the peeling walls and general air of tiredness you associate with sarkari offices.

While Rao is slim and tall, his brother is slightly shorter and heavier. Both were athletes in their youth.

Their parents, Madhav says, wanted Rao to give up his business and take up a government job till as recently as the mid-2000s because entrepreneurship was an unknown devil.

But now, with Rao building houses for them, two of his brothers and his father’s brother, as well as buying some agricultural land in the village, they have come around.

All this is a far cry from their childhood, when they were not allowed to go to the houses of the upper caste, use the same vessels or sit with them. But things have changed with education among the upper castes and others.

“Now, we call them singularly,” he says. I ask what that means. “I can call someone Ramesh, instead of Ramesh garu,” he explains. With his brother, there is no discrimination, with members of the upper caste inviting him for functions and asking him for advice and jobs for their children. But this is not in all cases, he clarifies.

Success and prosperity have indeed triggered social mobility. Rao was able to become a member of the exclusive Jubilee Hills Club with ease.

“They just asked me for money and I could give them that. Nobody asked me about my community,” he says, laughing.

Then again, it cannot buy out prejudice. “I would be paying the bill for everyone at the table, yet there would be remarks about how people from my community don’t usually live in this area,” he says, more in amusement than resentment.

By one account, Rao bought his Jubilee Hills house on an impulse when somebody at a social event remarked how fortunate it was that no Dalit lived here – the abode of film stars, politicians and businessmen.

Rao does not dwell on instances of discrimination and says that he has never resorted to reservation in his career, which has largely been with the private sector, nor has he used it for admission for his two children.

But his brother says once it started becoming well-known that Rao was a Dalit, it was not as easy to get contracts even with private telecom players, which was one of the reasons for diversifying into other sectors.

Rao’s rise, says Sripathi Ramudu, professor at Hyderabad’s CentralUniversity and a friend, “has done away with the stereotype that Dalits are not good at business”.

On his morning walk at 7 am around Jubilee Hills’ lotus pond, a lovely oasis for the rich with tall wild grass, palms and a gazebo but no lotuses, Rao says he felt he was a burden on his parents and that a government job would not have been enough to take care of all of them, which was why he turned to business.

But his brother says that his friends at the polytechnic in Ongol, mostly sons of entrepreneurs who had decided to follow in their fathers’ footsteps, influenced him deeply.

Rao’s years in the college were a turning point, says Madhav, because he was elected a student leader, built good relations with his fellow students and political leaders and made a large group of friends.

This ability to network is one of his chief attributes and has stood him in good stead, various acquaintances concur.

He has excellent relations with labourers because he speaks their language and they trust him, says Srinivas Puttapaga, founder of Suraksha Group which runs several educational institutes and poultry units.

Rao also built relationships with bureaucrats, critical when it came to getting various clearances for laying cables.

Those who know him well affirm that the other “key” to his success is his ability to work hard, on many days up to 18 hours a day.

“He reaches home mostly only after 11 pm and sleeps just for five hours,” says his wife, Padmalatha, a junior telecom officer with BSNL.

When she married him, she was worried about the risk entrepreneurship carries with it but was finally convinced by his hard work.

“Confidence bahut zyada hai,” she says, smiling. In spite of Rao’s success, she has kept her job which pays her Rs 40,000 every month, perhaps because she feels the need for a fallback, should life come full circle, or because it is anathema to give up the much-coveted government job even if one’s spouse is earning in crores.

G Srinivasa Rao, joint director at the commissionerate of industries in the Andhra Pradesh government, says when he first met Rao at a DCCI event two years ago, he was impressed with the pertinent questions he asked, unlike the others present, and the five-minute interaction became a two-hour session.

“I travelled to Kakinada with him once and during the journey, he talked only about two things: creating wealth and helping society by promoting entrepreneurship,” says the bureaucrat.

Rao says he is passionate about helping people from backgrounds similar to his. So, roughly 60 per cent of his 200 permanent employees are from villages, are poor and come from backward communities, he says, sitting comfortably at his corporate office on Kavuri Hills where we meet in the afternoon.

A friend who has dropped in, G Ratna Kumar, managing director of the Irrigation Development Corporation, attempts to lionise Rao by saying that when a contract labourer committed suicide, he sent the family Rs 100,000.

He was just a contract labourer and he did not need to do that, Kumar says. Rao corrects him softly, “I know the boy’s father well.”

Rao is currently executing a Rs 100-crore township in Rajahmundry, and his plans are many.

He is looking to take his revenue to Rs 250-300 crore by the next year, and multiply that to an eye-popping Rs 4,000 crore in five years.

The major earners will be mini hydropower projects and pharmaceuticals, both areas he will be entering soon.

Other sectors include solar power, rural SEZs, satellite townships in the bifurcated Andhra Pradesh and shipping.

He says he takes three to six months to evaluate the feasibility of entering a new sector and reads books and makes site visits in preparation.

He also engages consultants from the Indian Institute of Management and the IndianSchool of Business, who charge up to Rs 70,000 for 24 hours.

Has he ever gone against their advice? “Well, I have not entered many sectors they advised me to,” he says. His aim, he adds, is to retire at 45 and devote the rest of his time and money to social work.

That appears to be a reasonable ambition.

 

Source::::Indulekha Aravind In Rediff.com

Natarajan

 

Here is India”s Answer to ” Ice Bucket Challenge “…It is ‘Rice Bucket Challenge ‘ !!!

Hyderabad-based Manju Latha Kalanidhi devises local version of ‘rice bucket challenge’ on Facebook to assist donors who want to help poor

Manju Latha handing over a bucket of rice to a beneficiary in Hyderabad. Photo: Special Arrangement

Manju Latha handing over a bucket of rice to a beneficiary in Hyderabad. Photo: Special Arrangement.The Hindu

 

 

Here is India’s answer to the ALS ‘Ice Bucket Challenge’.

An Indian woman has come up with the ‘rice bucket challenge’ on Facebook to show a way to potential donors who want to help the poor. The message has now gone viral on social media.

The ice-bucket challenge is designed to raise awareness about ALS, a progressive neuro-degenerative disease that affects the nerve cells in the brain and the spinal cord. Facebook users can nominate friends to take up the challenge of pouring a bucketful of ice water on the head, film it, and upload the same on the web or donate MONEY to the ALS Association within 24 hours.

How it started
The ‘rice bucket challenge’ was the innovative idea of Hyderabad-based Manju Latha Kalanidhi who posted the challenge, seeking friends to cook or buy one bucketful of rice and feed the poor in the locality. One can also donate medicines worth Rs. 100 to the nearest government hospital.

“It’s local, desi and a practical solution to issues in the vicinity. Instead of wasting water on ice bucket challenge, save water and feed the hungry,” Manju Latha wrote on her Facebook page.

Her post has got over 150 responses within 24 hours, and people have started making voluntary donations in their respective localities.

Facebook user Devunifrom Vijeye took the challenge and helped a poor daily labourer, Sathibabu, with a bucketful of rice. Sattibabu earns his livelihood by selling idli and dosa on a bicycle.

Keywords: Rice bucket challenge, social media, challenge goes viral

Source::::Appaji Reddem in The Hindu

Natarajan

Message For the Day…” Dont Ever Argue ‘this is mine…that is yours’…”

All five elements are present in the human form. From the Element of Space, emotions, prejudices, apprehensions, shyness and the like are born. The Element of Air within the body causes the reflexes and movements like walking, respiration, etc. Hunger, thirst, sleep and fear are aspects of Fire. Blood, mucus and saliva emanates from the Element of Water. Finally skin, muscles, veins, bones and nails are the aspects representing the Earth Element. When you internalise this truth, who can argue, “This is mine, that is yours”, “I am greater, you are inferior” and so on. Anyone who speaks thus is dull-headed, unable to appreciate and see the reality. If only they have a deeper understanding, they can comprehend the truth in creation. Never be bogged down by the prevailing times or circumstances. That will amount to leading a narrow life. Develop an expansive way of life and carefully tread the path, that is ever new, holy and eternal.

Sathya Sai Baba

Message For the Day…” Seek the Divine Soul Within You …”

A scabbard is a sheath for the sword. Rice is sheathed in a husk. A tamarind seed is sheathed by tamarind pulp, which in turn is sheathed by the outer shell. Thus when one thing hides another thing and its identity, it is called as a Sheath. Every human body is made up of five sheaths – The Annamaya (food) Kosha sheath covers the Pranamaya (life) Kosha. Pranamaya sheath covers Manomaya (mind) Kosha, which in turn covers Vijnanamaya (intellect) Kosha. The Anandamaya (bliss) Kosha is the kernel hidden in Vijnanamaya Kosha, wherein the soul resides. Thus the Divine Soul is safely secured within each being without exception. Hence, everyone has the equal right and opportunity to seek the soul within them. But then one has to feel an urge to attain it and direct their activities towards it. By birth, the urge to attain and experience the Atmic status has been gifted to everyone, automatically

Sathya Sai Baba

 

டிகிரி இளைஞர்களின் டிகிரி காஃபி…!!!

நல்ல வேலை, கை நிறைய சம்பளம் உள்ள இளைஞர்கள் ரெஃப்ரஷ்மன்டுக்காக எப்போதாவது டிகிரி காஃபி குடிப்பார்கள். ஆனால், இந்த டிகிரி படித்த இளைஞர்கள் ‘டிகிரி காஃபி’ தயாரிப்பையே தங்கள் தொழிலாக்கி அதில் வெற்றி பெற்றுள்ளார்கள்.

ஜெயராமன் (27), குருநாதன்(27), வெற்றிச்செல்வன்(28) ஆகிய மூவரும் இன்ஜினீயரிங் முடித்துவிட்டுத் தங்கள் துறை சார்ந்த வேலையிலும் சேர்ந்தார்கள். ஆனால், ஒரு காலகட்டத்தில் வேலையை உதறிவிட்டு மூவரும் இணைந்து ‘கான்செப்டோ டெலிகசிஸ்’ என்று ஒரு நிறுவனத்தைத் தொடங்கினார்கள். இதன் இரண்டு அங்கங்கள் காப்பி குடில், எக்ஸ்குளூசிவ்.

சொந்தமாகத் தொழில் தொடங்க வேண்டும், அதுவும் உணவு சார்ந்த தொழில் தொடங்க வேண்டும் என எது உந்து சக்தியாக அமைந்தது. சொந்த தொழில் புரிவதில் உள்ள சவால்களும், சந்தோஷங்களும் என்ன? உங்களை இணைத்த மையப்புள்ளி எது? எதிர்கால திட்டம் பற்றிக் கூறவும் என அவர்களிடம் கேட்டபோது சுறுசுறுப்பாக சுடச்சுட தகவல்கள் பல அளித்தனர்.

‘‘நாங்கள் மூவருமே பள்ளிக்கூட சினேகிதர்கள். எப்போது வாய்ப்பு கிடைத்தாலும் ஒன்றாக சேர்ந்து விதவிதமான உணவுகளைச் சாப்பிடுவோம். எங்கள் மூவருக்கும் பிடித்த பொதுவான விஷயம் காபி. நல்ல காபியைத் தேடி பலமுறை அலைந்திருக்கிறோம்.

ஆனால், பின்னாளில் வேலைக்குச் சென்ற பிறகு, எங்கள் பணியிடத்திற்கு அருகில் உள்ள காபி பாரிலேயே தான் காபி குடிக்க வேண்டும் என்ற நிர்ப்பந்தம் ஏற்பட்டது.

அந்தக் கடையில் சுத்தம் பார்க்க முடியாது, சிகரெட் புகை இருக்கிறதே என சுகாதாரம் பேண முடியாது. இதுபற்றி நாங்கள் அடிக்கடி பேசுவோம். அப்போதுதான் நாம் மூவரும் இணைந்து ஏன் காஃபி ஷாப் ஆரம்பிக்கக் கூடாது என்ற எண்ணம் உதித்தது.

‘ரெஃப்ரஷ்மன்ட்’

இந்தத் தொழிலைத் தொடங்குவதற்கு முன்னர் நிறைய மெனக்கிடுதல் இருந்தது. ஒரு சர்வே செய்தோம், நீங்கள் ரெஃப்ரஷ்மன்ட்டுக்காக என்ன குடிக்க விரும்புவீர்கள் எனக் கேட்டபோது 95% பேர் நல்ல காபி எனப் பதிலளித்தனர்.

சரியான பாதையிலேயே செல்கிறோம் எனக் களத்தில் இறங்கினோம். முதல் அவுட்லெட்டைத் தஞ்சையில் சாஸ்திரா பல்கலைக்கழக வளாகத்தில் தொடங்கினோம். இப்போது சென்னை, ஈரோடு, கொல்கத்தா என மொத்தம் 7 கிளைகள் இருக்கின்றன.

உடல்நலன் முக்கியம்

நாங்கள் காபி ஷாப் ஆரம்பிக்கும் போதே அது மேற்கத்திய காபி ஷாப் போல இருக்கக் கூடாது என்பதில் தீர்க்கமாக இருந்தோம். அதற்கேற்பவே, சுக்கு காப்பி, பனங்கற்கண்டு பால், கிரீன் டீ என உடல்நலத்திற்குச் சிறந்த பானங்களைத் தேர்வு செய்தோம்.

எங்களது அவுட்லெட்டுகள் கல்லூரிகள், கார்ப்பரேட் நிறுவனங்கள், ஐ.டி. கம்பெனிகளில் இருக்கின்றன. இளைஞர்கள் இந்த ஹெல்த் டிரிங்கை மிகவும் ரசிக்கின்றனர். இன்னொரு முக்கிய விஷயம், மற்ற டீ ஸ்டால்களைப் போல் எங்கள் காபி குடிலில் நாங்கள் புகையிலைப் பொருட்களை அனுமதிப்பதில்லை என்றார் ‘கான்செப்டோ டெலிகசிஸ்’ இயக்குநர் ஜெயராமன்.

இதேபோல், குறைந்த விலையில் சத்தான உணவு என்ன வழங்கலாம் என்று யோசித்தபோது விளைந்ததே ‘எக்ஸ்குளூசிவ்’ கான்செப்ட். முட்டையை வைத்துக்கொண்டு 30-க்கும் மேலான வெரைட்டி தருகிறோம்.

ஒவ்வொரு சின்ன ரெஃப்ரஷ்மன்ட்டும் ரியல் ரெஃப்ரஷ்மன்ட்டாக இருக்க வேண்டும் என்பதே எங்கள் விருப்பம். வாழ்க்கையில் இப்படிப்பட்ட சின்ன சின்ன சுவாரஸ்யங்கள் வேண்டும். அதை நாங்கள் எங்களுக்குச் சாதகமான தொழிலாக மாற்றிக்கொண்டோம்.

காபி குடில் நல்ல வரவேற்பு பெற்று 100 கிளைகளாவது தொடங்க வேண்டும். நிறைய தொழில் முனைவோர் உருவாக வேண்டும். இதுவே எங்கள் இலக்கு’’, என்கிறார்கள். அவர்கள் பேச்சில் டிகிரி காபிக்கு இணையான திடமும், சுவையும் இருந்தன.

Message For the Day…”Welcome Fame and Blame with same Mind Frame …”

You must welcome both summer and winter, for they are both essential for the process of living. The alternation of seasons toughens and sweetens us. Birth and death are both natural events. We cannot discover the reason for either birth or death. They simply happen. Hence we must learn to welcome the field of natural ups and downs (Prakrithika). The second is the field of social equanimity: We often try to blame some person or some incident for the injury or loss we suffer but the real reason is our own karma (action). When the background of the event is known, the impact can be lessened or even negated. Hence you must welcome with equal-mindedness fame and blame, respect and ridicule, profit and loss, and such other responses and reactions from the society in which one has to grow and struggle.

Sathya Sai Baba

 

The Amazing Success Story of Kudumbashree, Kerala….!!!


Image: The Kudumbashree initiative has turned around the lives of lakhs of women in Kerala like Bindu, pictured above, who once could not afford even one meal a day.

Kudumbashree, the largest network of women in India, is a revolution worth copying wherever there are women in need of help.

Shobha Warrier/Rediff.com travelled to Thrissur, Kerala, to encounter the amazing success story of women who once lived in dire straits, but who now own homes, cars and make enough money to change their lives forever. All thanks to Kudumbashree.

Bindu’s story is as inspiring as it is astounding.

Bindu lives in Mullassery, a village near Thrissur.

There was a time in her life when she could not afford even a single meal a day. Today she can stock up rice for a year!

She didn’t own an inch of land. Today, she owns 22 acres of land!

She didn’t have a home of her own. Today, she has a two storey home!

She used to walk to the farm when she started, but today, she has bought herself a car and a scooter, and she uses the scooter to travel to her farm.

Because of poverty, she couldn’t study beyond Class 7, but today, her son is an engineering student studying computer science.

Bindu belonged to a large family of five brothers and three sisters. While her father toiled hard as a landless labourer, her mother sold tea. But the money they brought home was so little that the family didn’t even have one proper meal on most days.

“Though I was the 6th child, I knew how tough it was for my mother to give us at least one meal a day,” she recalls.

As her parents could not afford to send all eight of their children to school, she had to stop her schooling despite being a good student who had dreams of studying further. It was young Bindu’s duty to do the housework when her parents and elder brothers went outside to work.

Life went on thus until she was married off to Sathyan, who lived nearby, at the age of 18.

“From one poor house to another, that was my journey. With my husband making just Rs 800 a month polishing diamonds, two children, and his family on top of that to take care of, do I even need to tell you how difficult the days were? With both my children suffering from epilepsy, most of my days were spent visiting the hospital.”

In 1998, Kudumbashree started a group in her area, but Bindu could hardly find the ten rupees a week she needed in order to join the group.

“All of us were in such dire straits financially that it was not just me, but the other women too found it difficult to save ten rupees. If we didn’t pay the money for two weeks in a row, we faced eviction from the group. Somehow, I managed to continue with the group.”

Bindu and her friends used to listen to the block officers talk about starting farming but they never thought they would be able to do it.

“It was by accident that we became farmers. In 2000, we had gone to a studio to take a photo of ourselves together. The studio owner told us that he had some land that he wished to lease out for farming. He wanted us to tell some of our Kudumbashree members. We came home with the thought running through our minds. After a lot of deliberation, we decided to try our hand at collective farming.”

It was a major decision for Bindu and her friends — Sheeba, Sreeja and Mallika.

They decided to join hands and lease 8 acres of land that was overgrown with weeds.

The idea was to cultivate paddy.

Though they bought seeds at a discounted price from Krishi Bhavan, they had to take a loan of Rs 10,000 each from Kudumbashree’s informal bank, Rs 25,000 from its revolving fund, and some more from a normal bank.

There was no machinery to cut the weeds; so they used their sickles. When other workers went to their farms at 8 am, they started as early as 6 am.

Leaving their small children at home, these four women worked from morning till evening and yet couldn’t clear the land of weeds. So, they had to employ people. Again, the entire paddy cultivation was done by hand.

As they had no previous experience in farming, they had to take advice and help from others at every step. But they learnt well and fast.

Altogether, they spent Rs 200,000 on their first effort.

Once the harvest was ready, what they did first was not to sell the rice to make a profit. None of them had forgotten the days when they could not afford even a meal a day. All four of them decided to store some rice at home to last the entire year.

They sold the rice that remained, and used it to clear all the debts.

Bindu won the Best Farmer award from the Grama Panchayat that year!

After that, we didn’t feel like coming out of the paddy field,” says Bindu. “The result was beyond our wildest dreams. We started dreaming of owning our own land, and somehow we felt that was achievable.”

Full of confidence, they were ready for a bigger attempt next year; this time they leased 15 acres of land.

Again, they made a good profit from the produce.

Every year, they started making more than a lakh (Rs 100,000) of rupees in profit. Last year, they made Rs 20 lakh (Rs 2 million) from paddy cultivation, with a profit of Rs 150,000 for each of them.

In between, they also cultivated vegetables on another plot, with Krishi Bhavan helping them once again with seeds and fertilisers. Once the vegetables were harvested, they hired a vehicle, drove the veggies to the market, and sold them at a profit of Rs 4,000.

In 2002, Bindu bought her first piece of land — 1 acre for Rs 22,000. The next year, all three of them together bought another 3 acres of land. Now that they turn over profits in lakhs of rupees, they cultivate paddy on 30 acres of leased land.

With the agricultural department promoting mechanised cultivation, this year, they had a bumper crop.

With the profit she made last year, Bindu bought herself a scooter, and her family a car.

There has never been any problems between the friends; no clashes either on money or ego.

The reason, they say, is this” “We make it a point to write down each and every paisa spent and saved. We also minute every visit and discussion we have. After the sales, all the four of us sit down to calculate how much we spent and how much profit we made. Not a single paisa is unaccounted for. That is how we have worked together for 14 years.”

When Bindu was made chairperson of her local Kudumbashree unit, she decided to complete her schooling, and passed the Class 10 exam with flying colours.

“I am not sure whether I should do it at this advanced age, but I want to get through my Plus 2 exams too!” she says.

Bindu also learnt to drive the tiller machine and also climb coconut trees.

The biggest change in the lives of these four women is the freedom they enjoy.

“There was a time when we were shouted at if we were a bit late coming back home. With the kind of success we have achieved, nobody questions us any more. Our lives have changed beyond all recognition. We never ever thought that we would have three proper meals to eat, a two storey house, a car, a motorbike, a scooter, jewellery, and above all, our children studying to become engineers.”

“But there is no life without farming for us. This is our livelihood, our life. We can only thank Kudumbashree for this miraculous transformation,” they say.

As the chairperson of 164 NHGs of Kudumbashree at the Panchayat level, Bindu goes out on her scooter to meet other women and motivate them to come out of their homes and be independent!
“That is one motto of mine; inspire more women,” she says.

Bindu’s is just one success story; there are thousands of Bindus out there in Kerala now; all because of an idea called Kudumbashree.

Source:::: Shobha Warrier  in /Rediff.com  

Related News: Kudumbashree , Bindu , Krishi Bhavan , Kerala

Natarajan

 

Message For the Day….” How to Develop and Nurture Love For God … “

All have faith in the power of love. But how is this love to be fostered and developed? This question may arise in the minds of many. When people ask, “How can we develop our love for the Lord?” The answer is: “There is only one way. When you put into practice the love in which you have faith, that love will grow.” Because you do not practise what you profess, your faith gets weakened. A plant will grow only when it is watered regularly. When you have planted the seed of love, you can make it grow only by watering it with love every day. The tree of love will grow and yield the fruits of love. Often people today do not perform those acts which will promote love. When you wish to develop love for the Lord, you must continually practice loving devotion to the Lord.

Sathya Sai Baba