Thalassemia Could Not Stop Her from Achieving Her Dream of Becoming a Novelist…. Meet This Dynamo….

Jyoti is a thalassemia patient. But, she says, she is more than an illness—she believes in her identity as a novelist, a blogger, a speaker, and a woman.

Jyoti’s childhood was different in many ways. She remembers reading books under a small lamp while her sisters slept. She also remembers going for regular blood transfusion while her friends went to school.

Jyoti Arora was three months old when she was detected with thalassemia, which was long before she understood the full meaning of her ailment. Her parents, though shell shocked, wanted Jyoti to have a happy and fulfilling childhood.

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They sent her to the same school that all the neighbourhood children went to. Her school was disrupted often, and for days together, when she had to be admitted to the hospital.

This continued for a few years and when Jyoti was in Class 7, she had to drop out of school. This was a huge setback. But Jyoti was not going to let her illness win over her. She not only completed her school through correspondence but also got a Master’s in English and Applied Psychology.

Jyoti loved reading. Books were her best friends and she devoured every genre; she would submerge herself in classics that were written hundreds of years ago. She would dream about stories, about writing stories, about other children reading her stories. While thalassemia stunted her growth and regular blood transfusions increased the iron content in her body, what did not change was her love for books. She started nurturing a dream, a dream to write her own book.

Jyoti started her professional career as an English tutor, while simultaneously writing articles for a couple of magazines. After that, she worked for a few years as a freelance writer and content developer. Her primary role was to abridge classics and make them suitable for pre-teens to read. She also wrote fiction/adventure books for children. After working in the freelancing space, Jyoti took up full time employment with a US-based recruitment firm where she was awarded the best employee of the year award for 2014.

The battle with thalassemia continued. However, there was no stopping Jyoti. She was convinced that her soul lies in writing and her first novel — Dream’s Sake — was published in the year 2011. –

The novel is based on the psychological conflict of physically challenged people. She went on to self-publish her second novel — Lemon Girl — in the year 2014. The theme of Lemon Girl is women’s abuse and oppression. Both her novels have garnered positive reviews from readers as well as critics. While her love for reading and writing is second to none, she is fascinated by technology too, and writes about various gadgets and products at http://www.technotreats.com.

Jyoti’s undefeatable grit and go-getter attitude have won her many laurels. She was recently invited to be a speaker at an event on World Thalassemia Day on May 8, 2015, which incidentally is also her birth date.

Jyoti used that platform as an opportunity to talk about thalassemia, and today advocates awareness about thalassemia on various other forums. –

Jyoti feels that even today, awareness about thalassemia and its prevention is minimal. Thalassemia is a genetically inherited disease, is not infectious, and cannot be passed on from one individual to another through personal or any other contact. In India, about 3.9 percent of people are carriers. Thalassemia Major patients require life long blood transfusions and costly medicines for their survival. Often, the blood transfusion needs to be carried out on monthly or even fortnightly basis.

Apart from regular blood transfusions and costly medicines, thalassemia patients are also given Desferal injections that need to be infused over a period of several hours. This means that the patient has to keep the injection and the infusion pump attached to the body over a period of ten-twelve hours, several days a week. The only treatment available for this disease is a bone marrow transplant, which is very expensive and risky.

While the treatment of thalassemia can get complicated and expensive, the best solution is to prevent the occurrence of the disease. In fact, a child can be Thalassemia Major only when both parents are Thalassemia Minors. The probability of the child being a Thalassemia Major in such a case is 25 percent and can be detected during the early stages of pregnancy.

Jyoti feels that society at large needs to accept and assimilate people like her in the mainstream. She is not sick or feeble or unintelligent just because she is a thalassemia patient. She, in fact, advocates the importance of considering herself equal to one and all. Jyoti feels that she is more than an illness—she believes in her identity as a novelist, a blogger and a woman.

For more information, write to Jyoti at: write2jyoti@gmail.com

About the author: Neha Dua is a graduate from St Stephen’s College, Delhi and completed her MBA degree from MDI, Gurgaon. She is currently working with a large Indian MNC bank. She is an avid reader, dance enthusiast and likes to write. Her personal blog can be accessed at: http://www.allexpressions.blogspot.com. In her pursuit to write beyond her personal experiences, she has volunteered to be a writer of happy and inspiring stories of The Better India. –

Source….Neha Dua …. http://www.thebetterindia.com

Natarajan

Image of the Day… ” Good Night From Space…”

Earth from ISS

Earth’s thin atmosphere stands out against the blackness of space in this photo shared on Aug. 31, 2015, by NASA astronaut Scott Kelly on board the International Space Station. The station’s solar panels can be seen in darkness at the right of the image.

Kelly, in the midst of a year-long stay on the orbital outpost, shared the photo in a tweet: “Day 157. At the end of the day, will come again. Good night from ! .”

Source…..www.nasa.gov.

Natarajan

Message for the Day…” What is True Friendship …” ?

Sathya Sai Baba

True friends are those who help in uplifting your life by cleansing your ideals and emotions. Those who drag you into pomp, pedantry, paltry entertainment and petty pranks are enemies, not friends. True friends cannot be won by social status, external scintillation or verbal assertions. A friendship knit by monetary bonds is disrupted as soon as you ask the loan to be repaid. So, when you oblige your friend with a loan, the friendship too is broken at that very moment. How can friendship be cemented by words or by coins? The feeling of friendship must activate every nerve, permeate every blood-cell, and purify every emotional wave; it has no place for the slightest trace of egotism. The companionship which seeks to exploit or fleece for personal benefit cannot be elevated into the noble quality of friendship. Perhaps, the only friend who can pass this rigorous test, is God.

How Dry Cleaning is Done and Who Invented it ….

What happens to clothes after being dropped off at the dry cleaners is a mystery to most. We know that our clothes come back a whole lot cleaner than when we dropped them off, but how? And who first got the bright idea to clean clothing without water?

The earliest records of professional dry cleaning go all the way back to the Ancient Romans.  For instance, dry cleaning shops were discovered in the ruins of Pompeii, a Roman city buried by the eruption of Mount Vesuvius in 79 AD. Those cleaners, known as fullers, used a type of clay known as fuller’s earth along with lye and ammonia (derived from urine) in order to remove stains such as dirt and sweat from clothing. That process proved pretty effective for any fabric too delicate for normal washing or stains that refused to budge. (In fact, the industry was so prominent that there were taxes on collecting urine.  Fullers generally used animal urine and would also maintain urine collecting pots at public bathrooms.)

dry-cleaning

As for more modern methods, the biggest revolution in dry cleaning came around in the early 19th century.  Traditionally, Jean Baptiste Jolly of France is generally named the father of modern dry cleaning. The story goes that in 1825, a careless maid knocked over a lamp and spilled turpentine on a dirty tablecloth. Jolly noticed that once the turpentine dried, the stains that had marred the fabric were gone. He conducted an experiment where he bathed the entire tablecloth in a bathtub filled with turpentine and found that it came clean once it dried. Whether a maid and an accident really had anything to do with it or not, Jolly used this method when he opened the often claimed first modern dry cleaning shop, “Teinturerier Jolly Belin”, in Paris.

However a patent for a process called “dry scouring” was filed with the U.S. Patent Office in 1821, four years before Jolly’s discovery. A man by the name of Thomas Jennings was a clothier and a tailor in New York, and soon the first African American to be granted a patent in the United States. (Previous to this, it was ruled that slave owners were the rightful owner of any inventions made by their slaves and could then patent those inventions under their own names.  Jennings, however, was a free man.)

So while working as a clothier, he, like so many others in his profession, was familiar with the age old customer complaint that they could not clean their more delicate clothes once they’d become stained because the fabric wouldn’t hold up to traditional washing and scrubbing. Jennings, thus, began experimenting with different cleaning solutions and processes before discovering the process he named “dry scouring.” His method was a hit and not only made him extremely wealthy, but allowed him to buy his wife and children out of slavery, as well as fund numerous abolitionist efforts.

As for the exact method he used, this has been lost to history as his patent (U.S. Patent 3306x) was destroyed in an 1836 fire. What we do know is that after Jennings, other dry cleaners during the 19th century used things like turpentine, benzene, kerosene, gasoline, and petrol as solvents in the process of dry cleaning clothes. These solvents made dry cleaning a dangerous business. Turpentine caused clothes to smell even after being cleaned, and benzene could be toxic to dry cleaners or customers if left on the clothes. But all of these solvents posed the bigger problem of being highly flammable. The danger of clothes and even the building catching fire was so great that most cities refused to allow dry cleaning to occur in the business districts. In the United Kingdom, for example, dry cleaners had smaller satellite stores in the city where they took in customers’ clothes and then those clothes were transported to a “factory” outside of the city limits where the dry cleaning took place.

The major risk of clothes and buildings catching on fire because of the flammable solvents led to dry cleaners searching for a safer alternative. Chlorinated solvents gained popularity in the early 20th century, quickly leaving the flammable solvents in the dust. They removed stains just as well as petroleum-based cleaners without the risk of causing the clothes or factories to catch fire. That also meant dry cleaners could move their cleaning facilities back into cities and eliminated the need to transport clothes back and forth between two locations.

A chlorine-based solvent with the chemical name tetrachloroethylene, or sometimes called perchloroethylene, became the go-to solvent for dry cleaners in the 1930s. Originally discovered in 1821 by Michael Faraday, “perc” could not only be used in relatively compact dry cleaning machines, but also did a better job of cleaning than any of the other solvents of the day; it’s still the chemical of choice for most dry cleaners today.

While perc is considered much safer than most solvents used by dry cleaners in the past, the Environmental Protection Agency (EPA) in the United States is working to phase the solvent out of the industry. The EPA claims that while wearing clothes treated with perc does not appear to be dangerous, perc can be dangerous if accidentally released into the environment as it’s toxic to plants and animals. Additionally, the EPA also notes that sustained exposure to perc, such as by workers in the industry, can cause health issues with the nervous system, including potentially drastically increased chances of developing Parkinson’s Disease. There are also studies done by the EPA that indicate perc may be a carcinogen. The International Agency for Research on Cancer also classifies the chemical as a “Group 2A carcinogen,” meaning in their opinion, it’s probably carcinogenic.

So how exactly is this chemical used to dry clean clothes? The process of dry cleaning fabric can vary between dry cleaning companies; however, the general method is as so: before placing the clothing item in the machines, workers pre-treat stains by hand, as well as remove any materials that aren’t suitable for dry cleaning (for instance buttons made of materials that may dissolve in perc are removed). The machine works in a similar fashion to normal, in-home washing machines. It agitates the garments and adds in the solvents as it goes, cycling the solution through the machine and a filter as the clothing is agitated.  Temperature is also typically controlled at around 86 degrees Fahrenheit.

Next, the garments are either dried in the same machine or workers move them to a separate machine. During the drying cycle, the temperature is raised to about 140 degrees Fahrenheit, which helps the chemicals evaporate off the clothes faster, while still being low enough not to damage the clothing.  In the end, approximately 99.9% of the chemicals used are removed from the dry cleaned item and recycled for use again in cleaning.

Once the clothes are dry, workers press the clothes, potentially stitch back on any items that had to be taken off, and put the clothing into plastic bags for customer pick-up.

Bonus Facts

  • After the eruption of Mount Vesuvius and the covering of Pompeii in ash, Romans dug tunnels to explore (and loot) the city, long before archaeologists excavated the site.
  • Pliny the Elder, the famed author, naturalist, philosopher, and commander, died trying to rescue people stranded on the shores after the eruption of Mt. Vesuvius.    While attempting to sail his ship near the shore, burning cinders fell on the ship.  Rather than turn around, as his helmsman suggested, Pliny famously stated “Fortune favors the brave!  Steer to where Pomponianus is.”  He landed safely and was able to rescue his friends and others on the shore.  However, he never left.  Before they were able to set out again (they needed the winds to shift before they could safely leave), he died and ended up being left behind.  It is thought he died of some sort of asthmatic attack or by some cardiovascular event, possibly brought on by the heavy fumes and heat from the volcano.  His body was retrieved three days later buried under pumice, but otherwise with no apparent external injuries.  He was around 56 years old.
  • At temperatures over about 600 degrees Fahrenheit perc oxidizes into the extremely poisonous gas phosgene, the latter chemical being popularly used in chemical weapons during WWI.
  • The first widely used chlorine-based solvent was tetrachloromethane, or “Tetra” as it was often called, worked much better than petrol. However, the combination of being both highly toxic and highly corrosive on the dry cleaning machines led to it being phased out by the end of the 1950s.

Source….www.today i foundout.com

natarajan

Google’s new logo unveiled; A quick look at how the company’s logo evolved over the years….

 

Google’s new logo unveiled; A quick look at how the company’s logo evolved over the years

Google’s new logo unveiled; A quick look at how the company’s logo evolved over the years

Within a month from restructuring the new company Alphabet, Google has unveiled its new logo. The all-new sans-serif typeface, aligning it with Alphabet’s logo. The all new look has been designed keeping the mobile user in mind.

Take a look at the new logo above, which is evidently more crisp and clear. The company has also released a video showing the evolution of logos.

Let’s take a quick look at the Google logos in the past.

During Google’s humble beginning it was called Backrub and apparently this was their logo.

backrub.0

Google has changed its face several times over the past 17 years and this bright red is one of its early logos. This was the The Carl P logo for Google and according to Vox – it is unknown if it represented Larry Page’s father Carl page or his brother Carl Page Jr.

From red to green and different fonts, the Google logo has surely evolved. Look at this one which turns the two ‘O’ into eyes.

 

 

With the next logo, looks like Google tried to do something different. These can surely be called the biggest Google logo failures.

googlelogo

The company had also started experimenting with doodle way too early, but they were simple and artistic. Over the years, doodles have evolved with animations, videos and so on.

 

googlelogo002

In 1998, the coloured letters on plain paper symbolised what the company stands for.

 

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Soon the colour combination had slight changes. You will remember the popular exclamation mark as a part of the logo.

 

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The company later slightly changed the second O. By now, Google had gone far beyond the company name and logo, was used as a term to find content online – ‘Google it’ – we all said. This was the logo used for the longest duration.

 

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It then saw a slight change in the ‘O’ and lesser shadow.

 

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This one is 2013, showed more fattened letters and the shadows were removed.

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Source…www.tech.firstpost.com

Natarajan

ஆஸ்திரேலியா ஸ்பெல்லிங் பீ போட்டி: கலக்கிவரும் தமிழகத்தைச் சேர்ந்த இரட்டையர்கள்….

ஆஸ்திரேலியாவில் ஸ்பெல்லீங் பீ நிகழ்ச்சியில் தமிழகத்தைச் சேர்ந்த இரட்டையர்கள் பட்டையை கிளப்பி வருகின்றனர்.

ஆஸ்திரேலியா தொலைக்காட்சி நிறுவனம் ஒன்று ஸ்பெல்லீங் பீ என்ற நீண்ட ஆங்கில வார்த்தைகளின் எழுத்துகளைச் சரியாக சொல்லும் போட்டியை நடத்திவருகிறது. இதில் நாடு முழுவதிலும் இருந்து 3000 குழந்தைகள் கலந்துகொண்டார்கள். மூன்று கட்ட தேர்வுகளுக்குப் பிறகு 50 குழந்தைகள் இறுதி போட்டிக்கு தேர்வு செய்யப்பட்டனர். தற்போது இவர்களில் இருந்து 12 பேர் மட்டும் இறுதி போட்டிக்கு தேர்வு செய்யப்பட்டுள்ளனர்.

இந்த 12 பேரில் தமிழகத்தின் வேலுரை பூர்வீகமாகக் கொண்ட இரட்டையர்களான ஹார்பிதா மற்றும் ஹார்பித்தாவும் அடங்குவார்கள். இருவரும் 50 ஆயிரம் வார்த்தைகளுக்கு மேல் தெரிந்து வைத்துள்ளனர். இறுதி போட்டி இன்னும் 2 வாரங்களில் நடைபெறவுள்ளது.

இது பற்றி இரட்டையர்களான ஹார்பிதா மற்றும் ஹார்பித் ஆகிய இருவரும் கூறும் போது இதற்காக நாங்கள் எந்தவித சிறப்பு பயிற்சிக்கும் செல்லவில்லை. நான்கு வயது முதல் வீட்டில் அப்பாவின் ஐ.பேடில் ஆங்கில வார்த்தைகளை உச்சரிக்கும் விளையாட்டை விளையாடுவோம் எனத் தெரிவித்தனர்.

இவர்களின் சாதனை குறித்து தந்தை அண்ணாமலை தெரிவிக்கையில், குழந்தைகளுக்கு சுதந்திரம் தந்து அவர்களை சொந்தமாக கற்றுக்கொள்ள அனுமதிக்க வேண்டும் என்றார்.

Source….Parvathi Arunkumar, சிட்னி…www.dinamani.com and http://www.newindianews.com

Natarajan

These ” Hunger Heroes ” are Feeding the Needy ….With the Excess and Wasted Food …”

It all started with Ankit Kawatra getting upset because food for a thousand people was wasted at a wedding. So he created a network of 750 Hunger Heroes in 20 cities, who have fed 2.5 lakh hungry people already.

“It was a fancy party at my friend’s place. The buffet had over 30 varieties of dishes and sweets. The hosts left no stone unturned to make sure the party was a big success. Being a close friend, I decided to stay back after the party and help them clean up. And I saw so many plates of food getting wasted. The caterer just dumped all the leftover food in a huge garbage bag and threw it away. We initially thought of donating the food to the needy but didn’t know how and where,” recalls Kriti Gupta from Jaipur.

There are many of us like Kriti who often don’t know what to do with food leftover from a wedding or party. Ankit Kawatra from Delhi was one such person. Until he attended a wedding where he saw food that could feed 1000 people getting wasted.

The sight of so much food being thrown away gave him the idea of starting a service that would pick up leftover food from events and donate it to the needy.

Feeding India team has provided over 2.5 lakh meals across India.

Feeding India team has provided over 2.5 lakh meals across India.

We sometimes give money to the homeless to buy food or even buy it ourselves for them. But the idea behind this service was not to buy food but use what is already available in abundance,” says Ankit.

The idea soon got converted into action and Ankit launched Feeding India in August 2014. The plan was simple — to collect excess food from parties, events and weddings and then distribute it in shelter homes.

He started by getting volunteers, or Hunger Heroes, as he named them. These heroes were selected from different locations in the city.

Ankit then launched a 24×7 helpline that people could call whenever they wanted to donate excess food.

The Hunger Heroes make sure no food gets wasted.

The Hunger Heroes make sure no food gets wasted.

But this wasn’t enough. We needed a way to get a regular supply of food, which wasn’t possible with just launching a helpline,” recalls Srishti Jain, one of the core members of Feeding India.

Therefore, for a more systematic approach, Feeding India partnered with various catering companies that would inform Ankit and his team in advance about various events. And at the end of the event, they would give them a call informing them about the amount of excess food available.

The Hunger Heroes who lived near that particular location would collect the food and, if possible, distribute it the same night in shelter homes. In case the food cannot be distributed the same day or night, it was kept in cold storage and donated the next day.

“We mostly distribute it immediately after collecting it. There are various shelter homes open 24×7,” says Srishti. The Feeding India team also has a team of experts who test the food’s quality before it is donated.

We have a very systematic approach which makes the entire process very simple and doable. People can call us anytime and we will be there to collect the food,” says Srishti.

Feeding India has now built a strong network of over 750 Hunger Heroes in 20 cities of India; they do not hesitate in performing their duties, even at odd hours.

Feeding India works in over 20 cities of India.

Feeding India works in over 20 cities of India.

“There was a time when we had to collect food for over 5,000 people in one night. We did not even have so many containers. We had to do two trips to get all the food and our Hunger Heroes got back home at 5 am. This is the kind of dedication everyone shows,” says Srishti.

Feeding India does not have any external financial support and currently runs on the personal money of the members. They do ask the caterers and event managers to pay for transport if possible.

This has been a challenge. The caterers and managers say: ‘We are giving you food, why should we also pay for the transport?’ If they don’t agree to pay, we bear the cost,” says Srishti.

Thanks to the commitment of the team, Feeding India has donated over 2.5 lakh meals across India.

To get regular access to food, the organization now partners with different corporate houses (to pick up excess food from their canteens and office parties) and restaurants. Feeding India also organises events to spread more awareness about the cause and to help people understand the value of excess food.

Ankit and his team even got India’s star chefs on board for one of their campaigns, where they talked about their love for food and how it should be used for a good cause.

“We organize small events where we make people pledge that they will not waste food. Through these small interventions we are trying to change the mindset of the people,” says Srishti.

In the future, Feeding India wants to reach out to over 50 cities in India and get more corporate partnerships so that the hungry can get food.

A 24x7 helpline number can be used to put the excess food to a better use.

We make sure that the needy get proper meals; very often people give biscuit packets and bread and think that they have donated food. But this is not enough. We want to make sure every homeless person gets a proper meal,” concludes Srishti.

If you would like to become a Hunger Hero and work with the team at Feeding India, check out their website, join their Facebook page or mail them at – feedingindia2025@gmail.com

Call the helpline for Feeding India to donate any excess food that you may have – 098711 78810

Source….Shreya  Pareek … http://www.the better india.com

Natarajan

Meet the Two Security Guards Who are Giving Everyone Life Goals….

Meet the Two Security Guards Who are Giving Everyone Life Goals

Two separate posts on Facebook describe the inspiring security guards – Balinder Singh on the left and Sagar Ashokrao Bhagat on the right.

If finding some kind of Monday motivation has been your goal, this is where you park your search. We’d like to introduce you to two very inspiring security guards – one who uses the streetlight outside the ATM he guards to study, and another, an engineer by qualification, who reads books on Java programming while manning his post at the entrance of a housing complex.

Facebook users Harsh Vats and Sreejesh Krishnan from Haryana and Mumbai respectively narrate their experiences of meeting these two inspiring security guards in separate posts.
Harsh Vats bumped into 20-year-old Balinder Singh, reading a book under a street light, when he went to an ATM to withdraw cash before Raksha Bandhan.

Curious, he asked the security guard what he was reading. Turns out he was preparing for a set of upcoming entrance exams.

Harsh asked Balinder why he chose to sit under the street light and not inside the well-lit ATM, which also had air conditioning. The young guard informed him that the AC was turned off post-midnight, and that he didn’t really mind sitting outside.

Very moved by the 20-year-old, Harsh posted on Facebook asking people to share study material to help the security guard further his dream. So far, his post has been shared by more than 10,000 people.

Like Balinder, Sagar Ashokrao Bhagat, a security guard at Woodland Heights in Mumbai’s Chandivali, has huge aspirations.

In his post, Sreejesh Krishnan explains he met Sagar when he noticed him reading a book stealthily placed between the complex’s vehicle entry register. It was a book on Java programing.
Sagar informed Sreejesh that he was in fact an engineer with a BE degree and was working as a security guard “to keep things going” while he looked for a suitable job.

An impressed Sreejesh also asked him for a resume. Many of those who’ve seen the post have requested Sagar’s CV so as to help him a better job.

Source……….www.ndtv.com and facebook
Natarajan

Message for the Day…” Trust in the God and March to the best of your Ability…”

Sathya Sai Baba

Virtues must be cultivated in each home; each member sharing in the joy with the rest, each one seeking for opportunities for helping others. This attitude must be stuck to, so that it may stay as character. How can a vessel kept with a closed lid be filled with water? It must be open to receive good impulses! In all your efforts, trust in a Higher Power which is ever ready to help you. Then your work is made easy. This comes out of devotion, and reliance on the Lord who is the source of all Power. When you travel by train, you only have to purchase the ticket, board the proper train and take a seat, you can leave the rest to the engine. Do you carry your luggage on your head? So too, trust in the Lord and march to the best of your ability. Have faith and earn the Lord’s grace by using the intelligence and the conscience He has endowed you with.

Fish Can Now Snack On Ganesh Idols Made From Fish Food…. Great Initiative !!!

If you live in Maharashtra, you must be knowing that Ganesh Chaturthi is celebrated with such aplomb and on a large scale. People go crazy and pray to Lord Ganesha for their well-being. Towards the end, the Ganesha idols are the immersed in water (Visarjan). But does it end here? NO.

The main problem with Ganesh Chaturthi is the immersion of idols. It affects the marine life after it is immersed in water.

Sprouts Environmental Trust, with support from a private company, has come up with an idea of creating Ganesha idols which are eco-friendly –  a way to keep oceans clean and also FEED THE FISH.

Ganesha idols were first made with Plaster of Paris (PoP). In 2004, a company resorted to making these idols with clay so that it doesn’t pollute the environment.

But this time idols will be made by vegetarian food and corn so that aquatic organisms can devour that and not be killed. Also, these food items will be coloured in an innovative way with turmeric, Chandan, and geru. Isn’t this amazing?

The founder of NGO Sprouts said that they have made around 40 idols and they are receiving orders from across the country.

How Visarjan ruins the water bodies?

 

The materials that are used to make these idols ruin the aquatic life as these react with organic matter. The Plaster of Paris material that is usually used lessens the oxygen level of marine life and the chemicals like sulphur, phosphorus, and magnesium act as a spoilt sport.

If you wish to buy one of these idols, you can refer to this.

How was this idea implemented?

1. A Campaign named God save the Ocean was designed by two senior creative directors. A lot of ideas were put and an extensive research followed.

2. Soon, they came across a person from Nagpur who makes idols out of chocolate. While this idea seemed good, but wasn’t implemented.

3. After this, vegetable powder seemed a feasible idea but even that had a potential to deteriorate the environment. And thus, vegetarian food seemed plausible. And thus, this was the solution – An idols that fish can eat! The small fish can consume this and larger fish can consume small fish, which is a healthy cycle and saves the environment.

 

After seeing these reactions, I hope this trend catches on and people buy this idol because even Gods want us to save marine life.

News Source: Hindustan Times

source…Aparajita Mishra….www.storypick.com

Natarajan