Lessons from Sundar Pichai’s rise: Meritocracy, not mediocrity, is way forward….

The elevation of Sundar Pichai to CEO of tech giant Google marks a triumph for four ideas we in India are uncomfortable with: giving meritocracy its due, allowing people to rise regardless of age, valuing diversity, and inviting talented immigrants to work for the country.

Stuck as we are to politically-driven social justice systems where quotas and reservations dominate the agendas of political parties and have become an end in themselves, we have paid inadequate attention to meritocracy. Any society that places such a low value on getting the right talent into the right job and giving him or her opportunities for growth will pay a huge price on several fronts – innovation being one of them.

Mediocrity, whether in government or in corporations or in academics, can provide only incremental gains for society. Multi-bagger gains come from promoting meritocracy.

It should thus come as no surprise that India has invented almost nothing since the humble “lota” of centuries ago, even while Indian techies dominate Silicon Valley’s startup culture, accounting for 15 percent of the total. Our belief in “jugaad” may be useful when resources are scarce, but “make-do” is a poor substitute for “make something new.”

Support for meritocracy, effective mentoring, and an ability to discriminate in favour of talent (as opposed to just seniority and age) is vital for innovation.

Consider Sundar Pichai (the name is actually a shortened version of his original name Sundararajan Pichai). He joined Google in 2004, and in 11 years he is holding the top job at age 43. It is difficult to visualise any Indian company giving this kind of opportunity to a talented foreigner. To be sure, we do have the occasional foreign talent heading Indian companies (the Tata group has some examples in this area), but the cases are few and far between as most Indian companies tend to be family-dominated or narrowly based in terms of their talent pool. And the talent we get from abroad is usually past its prime.

Sundar Pichai Reuters

Even Infosys, our home-grown tech pioneer in offshoring, fell into the trap of giving the founders first right of refusal to the CEO’s job till bad performance and a changing operating environment finally forced them to get new blood in the form of a Vishal Sikka last year.

A Satya Nadella would have been languishing at some middle-level position in an Indian tech company if he had sought to make his career here, but at 46 he made it to the top at Microsoft as CEO in early 2014, a successor to Steve Ballmer.

Sundar Pichai was also not made by accident. Before he became CEO, he worked closely with CEO Larry Page, and played major roles in creating the Google Toolbar, the browser Chrome, and in managing the growth of Android, the world’s largest mobile phone operating system. Page did not hand over his job to Pichai because he liked the guy. He watched Pichai’s progress from close quarters, and after handing him one assignment after another, decided that he was the man to take over his own job. Page wrote in his Google blog yesterday (10 August): “I have been spending quite a bit of time with Sundar, helping him and the company in any way I can, and I will of course continue to do that. Google itself is also making all sorts of new products, and I know Sundar will always be focused on innovation – continuing to stretch boundaries. I know he deeply cares that we can continue to make big strides on our core mission to organise the world’s information.”

Note the degree of supervision and support Page gave Pichai. He also wrote this about Pichai: “Sundar has been saying the things I would have said (and sometimes better!) for quite some time now, and I’ve been tremendously enjoying our work together. He has really stepped up since October of last year, when he took on product and engineering responsibility for our Internet businesses. Sergey (Brin) and I have been super excited about his progress and dedication to the company. And it is clear to us and our board that it is time for Sundar to be CEO of Google. I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations.”

Now, why wouldn’t a Pichai kill for such a strong vote of confidence, support and faith from the bosses of Google?

Unfortunately, the Indian DNA is about losing talent. India produces tech talent by the thousand, but still loses them by the hundred (if not the thousand) to Ivy League schools or tech companies in Silicon Valley. This is because we are unwilling or unable to give our talent the kind of support and mentoring, not to speak of challenge and opportunity, they need.

The recent incident, where IIT Roorkee had to expel 72 students for failing to make the grade, is instructive. Most students who get into IITs are, by definition, hard and talented workers. They would have spent years in coaching classes and worked hard to crack the IIT-JEE exams. The question is: why then would 72 of them fail to make the grade?

Answer: we fail to give them the support they actually need – or not enough of it – after they get into the institution. As this Indian Express story points out, “90 percent of the IIT-Roorkee students who were expelled were from reserved categories (SC, ST and OBC) and scored average to high ranks in their respective categories in the 2014 IIT-JEE (Advanced). Once on campus, however, several factors pull them back, prominent among them a lack of fluency in English.”

Consider the sheer loss of talent we face if students have to be turfed out not for lack of engineering talent, but lack of proficiency in English.

The problem is not the quotas themselves, but the assumption that quotas by themselves are enough. In fact, excessive dependence on quotas to deliver social justice does damage by, first, marking such students out as somehow untalented, and then ensuring their failure by not giving them the support they need to cope with the rigours of an IIT academic session. We have conveniently forgotten that quotas have to be supplemented by effective mentoring and help by mentors. Without this, quotas will become self-defeating and divisive. (Some IITs do this effectively, but not all).

One can be sure that the same thing is happening in other areas of reservations and quotas, where the successes are vastly outnumbered by failures due to the lack of mentoring, including in our government.

Quotas are useful only if they succeed in reducing the need for quotas, not if they end up perpetuating and extending it by promoting mediocrity and a sense of victimhood among the beneficiaries.

We need to learn how to do things right from the elevation of Pichai, a first-generation immigrant to the US who rose to the top because their system favours meritocracy even while encouraging affirmative action and social diversity in institutions and corporations.

For now, though, we should see Pichai’s and Nadella’s rise as slaps in the face of our mediocrity-driven culture.

Source……R.Jagannathan ….www.firstpost.com

Natarajan

“Sundar Pichai: Google’s new boss from humble roots…..”…. A Report From BBC

With Google creating its own parent company, Alphabet, there’s a bit of moving about in the Google boardroom.

Larry Page is now chief executive of Alphabet. Sergey Brin is its president.

And moving up to be in charge of Google is 43-year-old Sundar Pichai.

Sundar Pichai

Great news for Pichai, and good news too for India – his appointment makes him the latest Indian to earn a massively high-profile job in the US technology industry. Microsoft’s Satya Nadella is the other notable example.

Pichai’s life story is remarkable, and his rise to the top of Google is a glowing endorsement of India’s standing in the global technology industry, and equally, a reassuring reminder of the so-called “American Dream”.

Pichai was born and schooled in Chennai, India. He captained his school’s cricket team, leading it to win regional competitions.

He studied Metallurgical Engineering at the Indian Institute of Technology in Kharagpur (IIT Kharagpur). According to one of his tutors, quoted in the Times of India, Pichai was the “brightest of his batch”.

He has evidently used his talent to great effect at Google, a company he joined in 2004. Products under his watch include Google’s web browser, Chrome, as well as the Android mobile operating system.

Android is by far the world’s most popular mobile OS – a fact made perhaps more startling by the fact Pichai’s family did not possess a telephone until he was 12 years old.

Challenges

According to a profile in Bloomberg magazine, Pichai’s upbringing was humble. His family lived in a two room apartment. Pichai didn’t have a room – he slept on the living room floor, as did his younger brother.

The family didn’t own a television, or a car.

But Pichai’s father planted the seeds of technology into his boy’s mind, partly thanks to his job at British conglomerate General Electric Company (not to be confused with the American General Electric).

“I used to come home and talk to him a lot about my work day and the challenges I faced,” Regunatha Pichai told Bloomberg, adding that Sundar had a remarkable talent for remembering telephone numbers.

After graduating from IIT Kharagpur, Pichai was offered a scholarship at the ultimate breeding ground of tech geniuses – Stanford. The plane ticket to America cost more than his Dad’s annual salary.

At Google, Pichai is described as soft-spoken, and well liked. He is also very popular among developers – he runs Google’s annual developer event, I/O.

“Sundar has been saying the things I would have said (and sometimes better!) for quite some time now, and I’ve been tremendously enjoying our work together,” wrote Larry Page in his blogpost announcing all the big changes.

Larry Page and Sergey Brin have been hands-off with Google’s day-to-day running for sometime, and so, in Pichai’s life, today’s announcement is simply making it official: he’s in charge.

His remit is best summed up as Google’s core products – the bits that make the real money. That includes things like search, advertising, maps and YouTube.

He has challenges to navigate, like YouTube’s increasingly intense battle with Facebook in the video space. The social network has dramatically increased the amount of video being watched on its site – but YouTube still holds the title of most popular, for now at least.

Follow Dave Lee on Twitter @DaveLeeBBC.

Source….Dave Lee in http://www.bbc.com

Natarajan

 

Here are 8 Things You should know about Sundar Pichai….New CEO of Google…

Sundar Pichai: Here are 8 things you should know about the new Google CEO

Sundar Pichai talking about Android at the conference. Reuters

We saw this coming, didn’t we? A major shake-up at Google last year had put Sundar Pichai at the fore-front and in-charge of all products, except YouTube that was headed by CEO Susan Wojcicki.

Over the years, India-born Sundar Pichai has slowly yet steadily become a fore-runner at Google. After a leap from heading Chrome to in-charge of the core Google products including  Google Research, Google+, Google Maps, search, ads and more, he is now set to become the Google CEO. Over the last one year, he has been on stage demonstrating most Google products including the Android Pay lately.

In a surprise move, Google announced on Monday the launch of Alphabet Inc as its parent company with co-founders Larry Page as its CEO and Sergey Brin as president. This has paved way for Pichai to become the next CEO of Google, which will be the new entity’s largest fully owned subsidiary, a trimmed version of what it is known now. The new structure, which will take shape over the next few months, was announced by Page in a blogpost and in a filing to the Security and Exchange Commission.

Google’s main business will include search, ads, maps, apps, YouTube and Android and all related technical infrastructure.

“Alphabet is mostly a collection of companies,” Page said in the post, adding: “Our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed.”

43-year old Pichai Sundararajan, popular as Sundar Pichai joined Google in 2004. We’ve encompassed this decade of his journey and rise to fame in our timeline below:

Education and background
Pichai was born in Chennai, India and completed his schooling from Padma Seshadri Bala Bhavan. He later earned the Bachelors of Technology (BTech) degree from IIT- Kharagpur, and further went in for an MS from Stanford University. He also holds an MBA degree from University of Pennsylvania.

Before joining Google
Sundar Pichai has earlier worked for McKinsey & Company in management consulting. He has also worked in engineering and product management at Applied Materials.

Google and pre-Chrome era
Pichai joined Google in 2004  and is known to have worked on popular products like Toolbar, and also others like Google Gears and Google Pack, before Chrome was launched. However, it was the success of the Toolbar that helped Pichai pace through his career as Google noticed that it was significantly increasing the number of  user searches. This eventually made Google believe that it should have its own browser.

Rise of Chrome and Pichai
At Google, Pichai is popular for having led product management and innovation of Google’s client software products such as Google Chrome and Chrome OS. Pichai is believed to be the man responsible for driving Google’s Chrome OS and browser forward. In 2008, he was appointed as VP of product development and introduced Chrome browser. It was soon followed by Chrome OS in 2009. It was from 2008 that people started seeing more of Pichai at Google presentations and he soon became a known Google face. By 2012, he was the Senior VP of Chrome and apps.

Appointed as Android chief
Though Pichai had spent almost a decade at Google, it was only in 2013 that he became a well known figure worldwide after stepping into the shoes of Andy Rubin. Interestingly, Pichai joined Google in the same year that Rubin brought Android to Google via acquisition. Though Rubin helped develop Android to a great extent for almost a decade, Larry Page soon felt that Pichai would help give it a further push.

Ties with Samsung and Android One
Sundar Pichai is believed to be the man responsible for keeping smooth ties with partners like Samsung. He recently also launched the Android One initiative in India by teaming up with local manufacturers like Micromax, Spice and Karbonn.

CEO candidate at Microsoft
He was also rumoured to be one of the key candidates being considered for top position at Microsoft, which later went to India-born Satya Nadella.

 

Products head
Last year, Larry Page promoted Pichai to oversee core products including search, maps, Google+, commerce, advertising and infrastructure and more. This means, the heads of these departments will now report to Pichai. This puts Pichai at a very key position at Google, as the company’s main services such as search and advertising units help generate major chunk of the revenue.

 

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Source…..www.rech.firstpost.com

Natarajan

Dream turns sour: A swanky airport and just one flight……

Months after take off, Durgapur airport in West Bengal struggles to stay afloat

Close to three months after a star-studded take-off with Tollywood celebrities, India’s first greenfield airport project, the Kaji Nazrul Islam airport in Durgapur is in trouble. Two non-scheduled flight operators — Pinnacle Air and Spirit Airways– have suspended operations and Air India’s lone flight on the Kolkata-Durgapur route is faced with a low demand. Now, it’s left to Bengal Aerotrolplis (BAPL) to go all out to keep the airport afloat.

Pinnacle Air, which was running flights from Kolkata to Cooch Behar four times-a-week, touching down at Durgapur and Bagdogra, along with Air India marked the beginning of commercial operation at Andal airport on May 18 this year. But poor demand has prompted it to suspend operations within months.

Spirit Airways, a non-scheduled flight operator, started three days-a-week services on the Kolkata-Andal-Patna route in mid-June. But it took them only a few weeks to decide that the service was not viable. When asked, regional manager (operations) of Spirit Airlines Gouranga Bhattacharya, did not want to comment on this.

Air India’s six days a week Durgapur-Kolkata flight is also struggling to get passengers with the effect that the airport-surrounding looks nearly-deserted. Apart from a couple of CISF personnel and a handful of Air India staff roaming around, the site is anything but airport-like.

An Air India personnel on duty says, the average occupancy is about 15 to 16 daily. It is continuing the service as BAPL is subsidising the loss in accordance with a deal with Air India for viability gap funding.

“Apart from the flight hours in the evening you will hardly find anyone here. It is difficult for those working there as well, as there is only barren land all around. Hope things will change soon with the city coming up,” said the staff.

BAPL managing direcor Partha Ghosh, promises to stand up to the hope. “Yes, occupancy is about 30 to 35 per cent now. These are very initial days. We are working on campaigns and promotions to make the airport popular and get more flights.”

While initially the fare was fixed at Rs 2,500, Air India is offering promotional offer of Rs 999 (excluding taxes) for one way journey on Durgapur-Kolkata route. The AI flight takes off from Kolkata at 5 pm and lands at Andal airport at 5.45 pm daily. The return flight takes off from Andal at 6.05 pm and reaches Kolkata at 6.50 pm.

Many argue that there are cheaper and convenient ways to travel to Kolkata from Durgapur. Including taxes one will have to pay about Rs 1,300 for a one-way journey now. “A passenger needs to report to the airline counter two hours prior to departure. Then there is a 45-minute flying time. Also, after landing, one has to spend some time collecting baggage and then more than half an hour to drive from Andal to Durgapur. Compare it with a journey by road on a Volvo bus or an express train which takes hardly three hours,” argued Anil Punjabi, chairman, east, Travel Agents Federation of India.

“BAPL needs to work with corporate houses, travel agents there to get the traffic. It has cultivate to its catchment area with more aggression. They will also have to focus on basic passenger amenities like non-avilability of transportation to and from the airport. Subsidising the flier or “seat underwriting” may not sustain for more than a year,” he added.

According to him, BAPL may consider other routes like direct flights to Delhi or even an international flight to Dhaka, which may attract passengers. Here is an interesting perspective why a Durgapur-Delhi flight could attract more passengers. “Of the 10 to 15 passengers travelling daily from Durgapur, most are employees of SAIL, who take connecting flights to Delhi from Kolkata airport,” said an Air India staff. It’s a convenient for many SAIL employees to take the flight because of the through check-in facility.

Partha Ghosh said BAPL is in talks with Air India for the Durgapur- Delhi route, which will be the next offering, without giving any specific dateline. But, there is catch. A 48 seater ATR flight can’t fly the distance of Durgapur to Delhi, it has to be A-319 flight which would have capacity of over 120 seats and to get that many passengers would be really difficult given the current scenario.

“As we talk we are carrying out promotonal events tying up with local clubs, institutions, local chambers of commerce. We are also engaging with all corporates in the the region

All through, BAPl has banked on the Asansol-Durgapur-Dhanbad industrial belt. The Asansol Durgapur Planning Area has a population of about three million. BAPL’s catchment area accounts for facilities across the iron & steel, aluminum, locomotives, cables, specialised optical lenses, coal mining and power generation sectors, along with related ancillary units. Major units in the catchment area employ a large number of staff, of which 15 per cent is management cadre, says a BAPL internal assessment report. “There are 17 engineering colleges, two deemed universities, 18 polytechnics and management institutes within the project’s immediate and extended catchment area,” the report adds.

It is time for them to cultivate what BAPL has believed all these years. More so, as the future of the proposed airport city with an information technology park, hospitals and a residential complex, spread over 1800 acres also hinges on success of the airport to a great extent.

Photograph by Ananta Karmakar, courtesy, Kazi Nazrul Islam International Airport/Facebook

Probal Basak in Kolkata

Source:    and http://www.rediff.com
Natarajan

Message for the Day…” Suffer loss and grief gladly, for they help to toughen your personality…”

Sathya Sai Baba

Never yield to indolence or despair. Suffer loss and grief gladly, for they help to toughen your personality. The diamond is found amidst rocks; you will have to blast through the vein to get gold. Follow the strict regimen that the doctor enforces in order to make the medicine yield the best result. The battery of your ‘car’ is charged when you come to Puttaparthi or when you go to some other holy place. Or at least that should be the aim of the pilgrimage. Charge the battery of your spiritual effort and then, after you return home, do not keep the car idle. If you do, the battery will run down; take the car around and keep it going; then the battery will charge itself. So also, if you do not continue the holy company, the good attitude, bhajans, and remembering God’s Name as part of your life, all this charging will turn into a waste.

Meet Alphabet, Google’s New Corporate Boss As Sundar Pichai Takes Over The Search Company…

Google just rocked the world with some light news on a Monday. It has restructured the company and everything will now report up to “Alphabet Inc.” a new corporate name. That includes Google, which will now be CEO’d by Sundar Pichai (one less Twitter CEO candidate).

Its site? https://abc.xyz/. Strangely enough, Google doesn’t own Alphabet.com (yet?).

BONUS: Click this period and the site links to hooli.xyz (a Silicon Valley reference)

The CEO of Alphabet will be Google CEO and co-founder Larry Page. His missive on Google’s blog (headlined G is for Google) explains what the new holding company is:

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead.

Sergey Brin, co-founder of Google, will serve as Alphabet’s president (which includes the X lab), and Eric Schmidt will be chairman. In fact, he digs the new name:

Page went on to say:

Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President.

I guess we don’t want to have a Google+ or Glass kerfluffle again, where a product drags the mothership through the mud. Page basically confirms this by saying:

…the whole point is that Alphabet companies should have independence and develop their own brands.

If they fail, they die. But they do less damage to the umbrella.

The stock will be changing over from Google to Alphabet, but still trading under GOOGL and GOOG (which were set up after its stock split). The company says this will allow them to focus on Google as a product even more than before, and at the same time, Google will also be able to regain its focus on its own products.

Google’s main business will include search, ads, maps, apps, YouTube and Android and the related technical infrastructure. Nest will report up to Alphabet.

It didn’t seem that Pichai, who heads up all of Google’s most important products, had a chance at becoming Google’s CEO (ahead of Page) anytime soon. Pretty creative way to work around that, I’d say.

It looks like the stock market is reacting favorably to the announcement. Google’s…er Alphabet’s stock is up over 6 percent after hours.

Source…. ,

Sundar Pichai …Now CEO of Google …

Sundar Pichai is Google CEO

Sundar Pichai is Google CEO

Google announces formation of new umbrella firm Alphabet

In a significant restructuring at Google, India-born Sundar Pichai has been named the new CEO of the technology giant as the company co-founder Larry Page today announced the formation of a new umbrella firm Alphabet, of which Google will be a part.

Page, in a blog post, announced the formation of the new parent company Alphabet, of which he will be the CEO and Google co-founder Sergey Brin will be its President.

Chennai-born Pichai, 43, has been named CEO of the new Google, which Page said will be a “a bit slimmed down.”

“Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President,” Page said.

He said Pichai will be a “key part” of the new structure that will “allow us to keep tremendous focus on the extraordinary opportunities we have inside Google.”

He has really stepped up since October of last year, when he took on product and engineering responsibility for our internet businesses. Sergey and I have been super excited about his progress and dedication to the company. And it is clear to us and our board that it is time for Sundar to be CEO of Google,” Page said.

“I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations. I have been spending quite a bit of time with Sundar, helping him and the company in any way I can, and I will of course continue to do that,” Page added.

Source….www.thehindubsinessline.com

Natarajan

” Forget the Crocodile Hunter, Here ‘s a Crocodile Rider…” !!!

 ‘Barefoot Bushman’ keeps dozens of giant reptiles on his farm including an 800kg monster named Brian… despite been bitten 40 times

  • A 65-year-old man from Queensland, Australia, likes nothing better than to spend his time riding crocodiles
  • Coined the ‘Barefoot Bushman’, Rob Bredl owns a wildlife park on his 175-acre farm 
  • The Bushman has been bitten 40 times by crocodiles and other venemous creatures
  • Mr Bredl enjoys riding his 800 kilo crocodile named Brian and owns 40 juvenile and 8 adult crocodiles as well
  • The bushman’s family is also involved in his wildlife park that began with his father in 1970

A 65-year-old man from Queensland, who likes nothing better than to hitch a ride on crocodiles’ backs, is giving even the crocodile hunter a run for his money.

Rob Bredl, coined ‘The Barefoot Bushman,’ has been bitten more than 40 times by crocodiles and venomous snakes but won’t stop ‘playing’ with his 800 kilo croc named Brian.

Bredl owns eight adult crocs and 40 juvenile, many up to 15 feet in length.

Rob Bredl is the crocodile riding man from Queenslan who is giving the crocodile hunter a run for his money

Rob Bredl is the crocodile riding man from Queensland who is giving the crocodile hunter a run for his money

The 65-year-old (left), coined 'The Barefoot Bushman', has been bitten more than 40 times by crocodiles and venomous snakes but won't stop 'playing' with his 800 kilo croc named Brian (right)

Ride 'em cowboy! Mr Bredl owns eight adult crocs and 40 juvenile ones, many up to 15 feet in length

Ride ’em cowboy! Mr Bredl owns eight adult crocs and 40 juvenile ones, many up to 15 feet in length

The family of reptiles and the Bushman live on a 175-acre farm in Airlie Beach in the Whitsunday’s region of Queensland and are part of a conservation program lead by Bredl.

As well as breeding the crocodile, Bredle has opened up his home to the public to watch and learn about vicious reptile, he’s lovingly nicknamed ‘salties.’

Bredl is well known for his antics with crocodiles, which include sitting on their backs, and enticing them to the water’s edge and grabbing them out of the water head first.

The family of reptiles and the Bushman live on a 175-acre farm in Airlie Beach in the Whitsunday's region of Queensland and are part of a conservation program lead by Bredl

Now sit! As well as breeding crocodiles, Bredle has opened up his home to the public to watch and learn about the vicious reptiles, he's lovingly nicknamed 'salties'

Despite the theatrical wrestling seen on the farm, Bredl has no illusions about how dangerous the animals are

Despite the theatrical wrestling seen on the farm, Bredl has no illusions about how dangerous the animals are

Alongside ‘salties’ the farm is home to emus, koalas, wallabies, snakes, birds and a range of other reptiles.

Bredl told Daily Mail Australia: ‘When it comes to crocs, everyone wants the drama, the danger…They freak out.’

With groups of 20 or more coming to watch the bizarre relationship between Bredl and his reptilian pets, the bushman said: ‘It blows them away what I can do with the crocs.’

Bredl believes he's the 'luckiest, crazy person who has ever lived'. He continued: 'I have been bitten by snakes and crocodiles and I'm still here'

Bredl believes he’s the ‘luckiest, crazy person who has ever lived’. He continued: ‘I have been bitten by snakes and crocodiles and I’m still here’

Mr Bredl has been bitten over 40 times by both crocs and venemous snakes. He said: 'I have had four bites from deadly snakes, but on those occasions no venom was released'

He is well known for his antics with crocodiles, which include sitting on their backs, and enticing them to the water's edge and grabbing them out of the water head first

With groups of 20 or more coming to watch the bizarre relationship between Mr Bredl and his reptilian pets, the bushman said: 'It blows them away what I can do with the crocs'

With groups of 20 or more coming to watch the bizarre relationship between Mr Bredl and his reptilian pets, the bushman said: ‘It blows them away what I can do with the crocs’

With a brain the size of your thumb, the Saltwater Crocodile (pictured) is an extremely dangerous creature, despite their slow movements on land

With a brain the size of your thumb, the Saltwater Crocodile (pictured) is an extremely dangerous creature, despite their slow movements on land

The Barefoot Bushman also used his nickname for a documentary that he filmed of his endeavours

Tine for a rest: With a family history in dealing with exotic animals Mr Bredl involves his whole family in the farm's operation

‘Their actions are all totally instinctive,’ said Bredl.

‘They are much more dangerous when they are in the water. Once they are out of the water, they can’t run, despite what others have said.’

Earning his name for walking barefoot through the Outback, the Barefoot Bushman also used the name for a documentary that he filmed of his endeavours.

Alongside his niece, Bredl's father Josef and mother Rita set up one of the first private zoos in Australia and in 1970 set up the crocodile farm to breed them

‘My niece, Karla Bredl, was an attendant at our wildlife park and was attacked in 1997 when she was 21. She was bitten by a croc called Solomon, who had no teeth,’ he explained.

The jaws of the animal are strong enough to crush bones and left Karla with a broken thigh and pelvis.

Alongside his niece, Bredl’s father Josef and mother Rita set up one of the first private zoos in Australia and in 1970 set up the crocodile farm to breed them.

But despite recently turning 65, Bredl has no plans for retirement: ‘I will probably keep going until I fall over. I have a bit of arthritis now, and am slowing down, but the good thing is that as the crocodiles get bigger, they also slow down.’

Alongside 'salties' the farm is home to emus, koalas, wallabies, snakes, birds and a range of other reptiles (pictured)

Alongside ‘salties’ the farm is home to emus, koalas, wallabies, snakes, birds and a range of other reptiles (pictured)

Source….www. dailymail.co.uk

Natarajan

 

India’s ‘Anaconda’ parody rap against Hindustan Unilever….

Ms Ashraf says she never expected Nicki Minaj to acknowledge her song

Ms Ashraf says she never expected Nicki Minaj to acknowledge her song

Indian activist Sofia Ashraf’s “parody rap video” against consumer goods giant Hindustan Unilever has clocked nearly two million views since it was uploaded on YouTube last week. BBC Monitoring’s Vikas Pandey speaks to the activist about her decision to use singer Nicki Minaj’s hit song Anaconda in her video – and her use of rap as a form of protest.

Corporate giant Hindustan Unilever found itself pitted against an unlikely opponent last week: a YouTube video titled Kodaikanal Won’t, modelled on Nikki Minaj’s hit song Anaconda. The video called out the company for allegedly dumping toxic waste in the soil and the water in Kodaikanal, a city in southern India.

With two million video views and widespread coverage of the rap in both local and international media, the company has in response issued a statement saying that safety is its “number one priority” and that studies showed there had been “no adverse impact” on Kodaikanal’s environment, except in some of the factory premises.

‘Minaj shout out’

Ms Ashraf told the BBC that she decided to create a rap video over the issue because she believed that “social media had the power to add much-needed global voices to the campaign”. But she says she never dreamed that Minaj would actually respond – as she did on Twitter.

“I never expected that. I decided to use her song for [the] parody to ensure that it gets noticed,” she said.

The “shout out” by the pop star ensured media outlets and social media took notice of the song and brought the Kodaikanal issue back into the spotlight.

Activists allege that a thermometer factory belonging to Hindustan Unilever dumped mercury waste, polluting local water supplies and the soil.

Environmental group Greenpeace first reported the alleged violations in 2001. Unilever subsequently shut down its factory and ordered an investigation into the functioning of the unit.

Health workers who conducted a survey of 30 Unilever workers and ex-workers have also alleged that they found many people with “gum and skin allergy-related problems which appeared to be due to exposure to mercury”. Another significant finding, the survey reported, was the high rate of absenteeism and resignations from the job owing to health problems. The report was accepted by the Madras High Court, which has been hearing a petition against Hindustan Unilever by its former workers since 2006.

As the video grew in popularity, the company issued fresh statements over the incident.

A Unilever spokesperson said: “We would never allow our employees to suffer ill-health because of their employment with us and not address it.

“Several independent studies, carried out by experts on mercury-related health complaints, concluded that our former employees were not harmed by working in our factory in Kodaikanal.”

Hindustan Unilever did not dump mercury waste, but “glass scrap containing mercury residue” had been sold to a scrap dealer near the factory, the company said. This was “in breach of our company rules” and the company had removed “both the glass and the underlying soil” to address this.

Studies had showed “no adverse impact on the environment in Kodaikanal, except in some areas of the factory premises”, the statement added. “We are keen to continue work on clearing up the factory site.”

‘Burka rapper’

Kodaikanal Won’t did not happen in a vacuum. Ms Ashraf has composed rap songs for social causes in the past as well.

“Rap is often used as a form of protest. It just feels empowering to use rap for a cause and the success of the Kodaikanal Won’t song just proves that,” she said.

Her foray into rapping began in her early 20s, where she rapped about injustice against Muslims. She was nicknamed the “Burka Rapper” because of her attire and the subject of her performances.

“I was strongly religious. I loved my religion [Islam] and all it entailed. It was beautiful, it defined me and it gave me purpose”, she explained.

The 28-year-old does not wear the burka anymore and says she no longer feels connected to any specific religion. She now finds “purpose” in promoting social causes.

And instead of the burka, she has gone for a traditional South Indian look in her video.

“Some of the clothes I have worn in the video were my own choices but we thought that wearing Indian garments like sari will give the video a distinctive look,” she said.

‘Fight not over’

Ms Ashraf has stressed that the video was “not a solo effort”.

She told the BBC that the dancers, the photographers and activists invested time and energy in making the video free of charge “because they felt strongly for the cause”.

Ms Ashraf says her songs are a result of collaboration with different artists

Ms Ashraf says her songs are a result of collaboration with different artists

Ms Ashraf is thrilled with the success of her video, but stressed that the “fight” is far from over.

“We understand that the shelf life of such social media campaigns is not very long. So we will have to come up with ideas to sustain the momentum we have got from the video,” she said.

Source….www.bbc.com

Natarajan

The Epic Moment When Goddess Kali Took Over The Empire State Building In New York…

Goddess Kali is regarded as the Goddess of death but the death of an ego. Of all the forms of Devi, she is considered to be the most compassionate one because she provides moksha or liberation to her children. And now, people in New York would know about Her. Yeah, you read that right.

Goddess Kali was displayed on to the iconic Empire State building in New York which is considered to be the tallest building and also the key piece of NYC skyline.

Empire State building had started a new trend to feature extinct species across the world. But, featuring Goddess Kali was a class apart. Android Jones is the artist who designed the portrait of Kali.

Why Goddess kali? Because She represents the destruction of evil, Android thought it would be a good idea to feature Her. Hence, he opines that She would work as the epitome to fight dangers and pollution.

Recently, the much touted Cecil the lion was also featured there. The death of this lion by an American dentist had caused international outrage. It was broadcast in a picture more than 350 feet tall and 180 feet wide. Other than this, many animals were featured to garner people’s attention and subsequently, create awareness.

Source….Aparajita Mishra in http://www.storypick.com

Natarajan