Message for the Day….” Expansion is the keynote of Education…”

Expansion is the keynote of education. The first step for this expansion is the home, where you must revere and please your parents who gave you this chance to live and learn. If you ill-treat them or inflict grief on their minds, how can you ever gladden others by service and understanding? You know that when a balloon is blown, it bursts and the air inside it merges with the vast limitless expanse outside. So too your love must fill your home and your society, and finally burst even those bonds and become worldwide. A drop of water held in the palm evaporates soon; it is very solitary. But drop it into the sea – it survives! It assumes the name, the majesty and the might of a sea! Cultivate the seeds of love in all hearts!

Sathya Sai Baba

Image of the Day…. Robin in the backdrop of Moon !!!

First robin of the year

On Saturday, our friend Suzanne Murphy got her first robin sighting of the year yesterday in southern Wisconsin. Spring is coming!

Photo credit: Suzanne Murphy

Photo credit: Suzanne Murphy

Suzanne Murphy got a sign of spring on Saturday (February 20, 2016). She reported:

I was shooting a photo of the moon above this tree and a robin flew into my photo! This is my first Robin sighting of the year here in southern Wisconsin.

Photo credit: Suzanne Murphy

Photo credit: Suzanne Murphy

Source….www.earthsky.org

Natarajan

Here’s How the Tricolour Is Helping Women in Jharkand Prepare Nutritious Meals!….

Orange, white and green don’t just represent the Indian national flag. These colours also signify quality nutrition and good health.

Mention the word ‘tiranga’ or tricolour to Sheela Devi, a resident of Kasudih village in Jharkhand’s Deoghar district, and her face lights up with a smile.

To her the these colours don’t just represent the Indian national flag – they are also the ones that signify quality nutrition and good health.

Sheela has taken to including all the three colours of the flag – orange, white, and green – in her family’s daily diet.

Women across 50 villages in Deoghar district of Jharkhand are cooking up the ‘tiranga bhojan’ or tricolour meal. (Credit: Saadia Azim\WFS)

Women across 50 villages in Deoghar district of Jharkhand are cooking up the ‘tiranga bhojan’ or tricolour meal. (Credit: Saadia Azim\WFS)

The orange comes from the lentils, the green from leafy vegetables, and white from rice and milk. There was a time when she, along with other women in the region, used to serve up unbalanced, carbohydrate-rich meals of rice, potatoes and, occasionally, lentils.

But ever since the ‘tiranga bhojan’, or tricolour meal approach, initiated by a local NGO  has laid emphasis on the quality and not just the quantity of food eaten, afflictions like severe malnutrition and anaemia in the district have been curtailed considerably.

In 2013, when several incidents of infant deaths were reported from Deoghar district and attributed to chronic, neonatal and pregnancy-related complications, they brought into sharp focus the problem of malnutrition that the region was facing.

This was when the Centre for World Solidarity (CWS), which is involved in activities to combat under-nutrition in the area, decided to do the hunger mapping exercise here, randomly picking 50 villages in Devipur block for the survey. The findings that emerged certainly proved to be an eye-opener.

Of the total population surveyed, 14.6% reported to be chronically ill, 20.5% was malnourished and 64.9% had some kind of disease.

Analysis of the dietary intake provided further clarity. While 90% of households mainly ate starchy foods, protein consumption was found to be low in 60% of the population. Other nutrients like iron, potassium and calcium were rarely present in the average meal. Ironically, although vegetable production was good in the area, most of produce was sent off to the markets to be sold.

Rajesh Jha of the CWS, points out, “The reality was that people were not aware of the need to have an adequate and balanced diet. When we conducted a study on nutrition security in rural Jharkhand, what came to our notice was that people just liked to eat rice and potato.”

Talking about the food she usually cooks, Sangita Devi, 30, a mother of four growing children in Daranga Panchayat, only confirms Jha’s observations.

She says, “Like any other tribal household, we have boiled rice and potatoes three times a day. That’s our staple meal. In fact, my children relish potato curry. We do grow vegetables at home and in the nearby fields, but they are seen as stock to be sold off.”

The hunger mapping clearly pointed to the fact that even though their diet gave the locals high levels of energy to work tirelessly in the fields, it was also one of the reasons behind the moderate to severe malnutrition and anaemia prevalent among the children and women. The survey disclosed that 9% women were severely malnourished, while 40% pregnant women showed signs of severe anaemia, with pale lower eyelids and nails.

Additionally, more than 15% of them complained of oedema or swelling. Besides irregular eating patterns, there were other factors that contributed to the dismal health scenario. Bad sanitation practices meant women, especially, developed worm infestations, which, in turn, meant low appetite and lethargy.

Additionally, only 55.3% of pregnant women were registered with the government’s Integrated Child Development Scheme (ICDS). Most of them were availing of the free or subsidised support services, only once, during their entire pregnancy.

Armed with this information, Jha and his team realised that by simply motivating women to add variety to their daily meals, they could improve the health of the community. To ensure this positive behavioural change, they introduced the tricolour meal approach in 50 villages in the block.

When activists and nutritionists of the CWS first came to Parmila Hembram, a resident of Siri village in Deoghar, to talk to her about including all the three colours of the national flag in the family meals, she was confused. What was the need to alter their age-old food habits? And what had these colours got to do with their health? That’s when she was told that her son, Pramod, would end up weak and ill, just like many of the neighbourhood children, if she did not keep a check on what he was eating. That information had her hooked.

“They told me that besides rice and potato, we need vegetables and milk to develop immunity and make the bones strong,” she says.

 Today, Pramila, who is a mother of two, is conscious of what she eats and makes it a point to incorporate food rich in iron and calcium in every meal.

This is Pramod Majhi, whose mother Pramila ensures that she gives him ‘tiranga bhojan’ for every meal. Thanks to the sustained balanced input he has grown taller, his skin is clearer and his hair is black and thick. (Credit: Saadia Azim\WFS)

This is Pramod Majhi, whose mother Pramila ensures that she gives him ‘tiranga bhojan’ for every meal. (Credit: Saadia Azim\WFS)

Money is a constraint of course, because her husband, Nirmal Majhi, a daily wage labourer, only periodically manages to find employment at the government work sites. But that has not stopped her from being innovative and resourceful.

She elaborates, “I know I need to eat ‘tiranga bhojan’ in order to be a healthy mother. I ensure that the tricolour content is present in all our meals. I have seen the difference it has made to my son. He has definitely grown taller. His skin is clearer and his hair is black and thick.”

For a steady supply of greens and other vegetables in her kitchen, Pramila has created a small food garden. The leafy pumpkin and gourd creepers hang temptingly from her rooftop. And whatever is surplus, she sells in the weekly village market to make some quick money.

According to the CWS team’s observations, none of the elements of the ‘tiranga bhojan’ are difficult to source or cultivate locally. Produce such as jackfruit, fenugreek, spinach, ‘bathua’ (wild spinach), red spinach, and a variety of beans, grow easily within a span of two months and provide the much-needed iron.

Yet, it wasn’t easy to get the women to make the switch. There were even cultural practices to contend with. In some pockets, tribal customs banned the intake of certain nutrition-rich foods like soyabean and mushrooms.

What did help, however, was the intervention of local health volunteers like Sweta Devi, 26, who, incidentally, is a graduate in Rural Development.

 Sweta Devi, (fifth from left) a graduate in Rural Development, takes her role as a health volunteer very seriously. (Credit: Saadia Azim\WFS)

Sweta Devi, (fifth from left) a graduate in Rural Development, takes her role as a health volunteer very seriously. (Credit: Saadia Azim\WFS)

“I know how difficult it sometimes can be to put food on the table in these parts. During the monsoon season, in particular, villages here become inaccessible and we have seen severe food scarcity in many households. So we try to tell everyone to utilise what is locally available and is good for health,” she says.

She finds that with the ‘tiranga bhojan’ approach – where people are instructed not only to eat the right kinds of food but to cultivate their own small garden patches – things have become better. “Women know it’s prudent to forage or grow tricolour foods than look for a competent doctor later on,” she adds.

In Kasudih village these days, Sheela Devi is religiously practicing ‘circle garden farming’ to cook up a ‘tiranga bhojan’

 In Kasudih village, which is part of the Tatkiyo panchayat, Sheela Devi has taken to cooking ‘tiranga bhojan’ to ensure proper nutrition for the family. (Credit: Saadia Azim\WFS)

In Kasudih village, which is part of the Tatkiyo panchayat, Sheela Devi has taken to cooking ‘tiranga bhojan’ to ensure proper nutrition for the family. (Credit: Saadia Azim\WFS)

“Unlike in Siri village where irrigation is not a problem, in Kasudih, water is scarce. So I recycle the waste water from household chores and irrigate my garden, where I grow local varieties of vegetable. Not only are we eating better, but our income has increased too,” she says.

Featured image source: Flickr/pee vee

Source……Saadia  Azim in http://www.the betterindia.com

Natarajan

This date in science: John Glenn first American to orbit Earth….

On February 20, 1962, John Glenn became the first American to orbit the Earth. He made three turns around the planet before returning safely.

John Glenn and Friendship 7

February 20, 1962. John Glenn became the first American to orbit the Earth on this date. He made three turns around the planet before returning safely in his space capsule, which was called Friendship 7. He followed two Russian cosmonauts in making this early orbit of our planet: Yuri Gagarin ( April 1961) and Gherman Titov (August 1961).

While Glenn was in orbit, NASA controllers received an indication that the heat shield on his craft had come loose. They instructed Glenn not to jettison the rockets underneath the heat shield during re-entry, because the rockets might be able to hold the shield in place. Fortunately, the indication turned out to be a false alarm.

Glenn returned to space at age 77 aboard the space shuttle Discovery in 1995, making him the oldest person to fly in space. His mission’s primary scientific aim at that time was to study the effects of spaceflight on seniors.

John Glenn climbs into the Friendship 7 spacecraft just before making his first trip into space on February 20, 1962. Photo via NASA

John Glenn and Friendship 7

John Glenn and Friendship 7

Here's What John Glenn saw on February 20, 1962.  Just 5 minutes and 44 seconds after launch, Glenn offered his first words about the view from his porthole: “This is Friendship 7. Can see clear back; a big cloud pattern way back across towards the Cape. Beautiful sight.” Three hours later, at the beginning of his third orbit, Glenn photographed this panoramic view of Florida from the Georgia border (right, under clouds) to just north of Cape Canaveral. His American homeland was 162 miles (260 kilometers) below. “I have the Cape in sight down there,” he noted to mission controllers. “It looks real fine from up here. I can see the whole state of Florida just laid out like on a map. Beautiful.”  Image via NASA

Here’s what John Glenn saw on February 20, 1962. Just 5 minutes and 44 seconds after launch, Glenn offered his first words about the view from his porthole: “This is Friendship 7. Can see clear back; a big cloud pattern way back across towards the Cape. Beautiful sight.” Three hours later, at the beginning of his third orbit, Glenn photographed this panoramic view of Florida from the Georgia border (right, under clouds) to just north of Cape Canaveral. His American homeland was 162 miles (260 kilometers) below. “I have the Cape in sight down there,” he noted to mission controllers. “It looks real fine from up here. I can see the whole state of Florida just laid out like on a map. Beautiful.” Image via NASA

Bottom line: John Glenn became the first American to orbit Earth on February 20, 1962. His space capsule was called Friendship 7.

Source……www.earthsky.org

Natarajan

This Teacher in India Has Just Been Nominated for the $1 Million Global Teacher Prize 2016…

Robin Chaurasiya is one of the co-founders of Kranti, an NGO that empowers girls from Mumbai’s red-light areas to become agents of social change. She has been shortlisted for the $1 million Global Teacher Prize 2016. She will compete with teachers from the UK, US, Kenya, Palestine, Japan, Finland, Australia, and Pakistan.

Names of the 10 shortlisted teachers were announced by renowned scientist Stephen Hawking in London.

“I wasn’t the easiest person to teach. I was slow to learn to read and my handwriting was untidy. But, at the age of 14, my teacher, Dikran Tahta, showed me how to harness my energy and encouraged me to think creatively about maths. He made me wonder. He made me curious. He opened up new worlds to me. That is what a great teacher can do,” Hawking said during theannouncement.

Robin, who refers to her students as krantikaris (revolutionaries), runs a school for daughters of sex workers and victims of human trafficking in Mumbai.

robin2

Source: YouTube

The students are between the ages of 12 and 20 and the curriculum includes English, computers, dance therapy, meditation, photography, theatre, field trips, education through music, and more. The students are encouraged to become peer teachers and community leaders.

30-year-old Robin was born in Los Angeles and served with the US Air Force for many years. She co-founded Kranti in 2011 and volunteered with an anti-trafficking NGO in Uganda.

The Global Teacher Prize was created last year by entrepreneur Sunny Varkey of UK-based Varkey Foundation. It is an annual award given to an exceptional teacher who has made an outstanding contribution to the profession, and is widely referred to as the Nobel Prize for teachers. The top 10 have been shortlisted from 8,000 nominations and applications received from 148 countries around the world. This award celebrates the exceptional work of teachers around the world who inspire their students. The finalist will be announced on March 13 in a ceremony in Dubai.

“I hope her story will inspire those looking to enter the teaching profession and also shine a powerful spotlight on the incredible work teachers do all over India and throughout the world every day,” Sunny Varkey said while talking about Robin.

According to their website, the Global Teacher Prize Judging Academy includes public officials, head teachers, academics, journalists, entrepreneurs, company directors, scientists, and entertainment industry personalities from around the world.

You can show your support for Robin by sharing her work on social media with #teachersmatter. Watch her talk about Kranti here:

This video was originally published here.
Source………Tanaya Singh in http://www.the betterindia.com
Natarajan

Images for the Day….

A picture might be worth a thousand words but National Geographic photographs leaves us speechless. Known for their captivating daily pictures, they also offer an opportunity to dive into the archives of previously unpublished or forgotten images.

The project called Found was established in 2013 to honor NatGeo’s 125th anniversary. The project’s team says that their mission is to bring the pictures back to life by sharing them to new audiences. And even some of the dates or locations are missing, the images capture perfect moments making them timeless.

The photographs are dug up by Guardian of the Collection William Bonner, who still finds them highly inspiring even after years spent in the archives. Together with editor Janna Dotschkal’s love for aesthetics, they make the vintage material shine as new.

More info: NatGeo Found (h/t: DeMilked)

A White Fallow Stag Stands In A Forest In Switzerland, 1973

A White Fallow Stag Stands In A Forest In Switzerland, 1973

Loggers And The Giant Mark Twain Redwood Cut Down In California, 1892

Loggers And The Giant Mark Twain Redwood Cut Down In California, 1892

 

Boys Dressed Up In School Uniforms Pose With King Penguins At The London Zoo, 1953

Boys Dressed Up In School Uniforms Pose With King Penguins At The London Zoo, 1953

A Man Stands Dwarfed Under The Ape-ape Leaves Of Puohokamoa Gulch In Maui, Hawaii, 1924

 A Man Stands Dwarfed Under The Ape-ape Leaves Of Puohokamoa Gulch In Maui, Hawaii, 1924

Source……www.boredpanda.com

Natarajan

 

 

THE LEGENDARY TOILETS OF SINGAPORE AND THE FLUSHING LAW….

Over the years the city of Singapore has been described by many as one of the cleanest on Earth with roads and toilets being “clean enough to eat off“, which is perhaps to be expected from a city where it’s illegal not to flush a public toilet.

The reason why toilets in Singapore are so insanely clean can be traced back to the work of Lee Kuan Yew, Singapore’s first and arguably most popular prime minister. Kuan Yew rose to power in 1959 and continued to serve as Singapore’s leader for 31 years until he decided to step down in 1990. When Singapore became an independent nation in 1965, Kuan Yew is noted as being instrumental to the the small city-state being able to so quickly transform itself from being a “poor port from the bottom rungs of the third world” to being one of the most profitable and prosperous economies on the planet.

Kuan Yew accomplished this through a series of reforms aimed at making the country an overall nicer place to live including:

  • Enacting legislation to make prosecuting corrupt officials easier as well as “relentlessly pursuing” corruption wherever he encountered it.
  • Paying civil servants decent wages to ensure the jobs would be tempting to Singapore’s best and brightest and giving them bonuses based on how well the Singapore’s economy does on a yearly basis.
  • Inviting foreign corporations to set up shop in his country to create reliable employment for his citizens and foster international relations.
  • Establishing the Housing and Development Board to help house residents without homes into newly built apartments. Further, unlike most nation’s public housing, Singapore’s is quite nice, places people actually want to live.
  • Drafting legislation to plant tress and clean up the cities waterways and rivers which were notably filthy. Kuan Yew was so serious about making Singapore cleaner, he famously promised that if his dream wasn’t a reality by 1986 and he was still in charge, that he’d personally hunt down whomever was responsible for the failure and shoot them. Because he wasn’t playing around.
  • Creating the Water Planning Unit, which was tasked with helping the country become less dependent on water from Malaysia, which was threatening to cut off their water supply after Singapore gained independence. This initiative, like so many others he enacted, was a resounding success, with Time magazine later calling Singapore “the global paragon of water conservation.” In fact, their system is so efficient that they even can, and do, process non-potable waste-water into high-purity drinking water.
  • Imposing stiff taxes on car ownership and enacting the Clean Air Act as well as creating the Anti-Pollution Unit, to help keep Singapore’s air pollution levels at an acceptable, healthy level.

By far Kuan Yew’s most infamous policies though were his incredibly strict rules in regards to public cleanliness, most if not all of which carry hefty fines if you’re caught breaking them. For example, not flushing a public toilet is considered a crime in Singapore and if you’re caught flouting it, you will be given an on the spot fine of about 150 dollars, more if you’re a repeat offender. Likewise, littering carries an equally heavy fine of about 300 dollars or more, depending on the size of the item. Smaller items like candy wrappers usually incur a lesser fine, whilst things like soda cans can net you a trip to court and even a caning if you’re caught.

Kuan Yew’s biggest bugbear, however, was chewing gum; he hated it with such a passion that since the 1990s, gum has been outright banned in the country. This was later (partially) repealed in 2004 and gum is now okay to be brought into the country in small quantities and dentists are allowed to prescribe it for certain medical conditions.

While this may seem a tad extreme, Kuan Yew’s annoyance with gum chewing wasn’t without precedent. You see, prior to the ban in 1992, the government was spending upwards of 150,000 dollars a year to clean it up and vandals were using it to disrupt the sensors on the country’s newly built subway trains, stopping their doors from shutting and in the process causing huge delays. After the ban, cases of such gum littering plummeted and the associated costs of cleaning it up dropped to negligible levels.

If you’re wondering how exactly Singapore enforces these dozens of laws, it’s mostly accomplished usinghundreds of undercover police officers who have the power to issue on the spot fines to anyone seen flouting them. Officers are known to check toilets after they’ve been used and even install security cameras if they receive multiple complaints on a particular toilet, to catch offenders in the act.

Perhaps our favourite Singapore cleanliness fact is that many of Singapore’s elevators have “Urine Detection Devices” which will lock the doors of an elevator and summon the police to your location to arrest you if it detects that you’re relieving yourself in one.

All of this may seem excessive, but the results really speak for themselves; today, Singapore is largely considered one of the world’s leading economies and the city itself is one of the most industrious, safe, clean, nicest to live and richest on Earth. In fact, Singapore is currently enjoying 16 consecutive years on the top spot of the “world’s most livable cities“, and is also generally considered the world’s best city for businesses. Not bad for a place that was up until about 50 years ago or so described as a “swampy land mass“.

Bonus Facts:

  • There’s a charity in Singapore called the Restroom Association Singapore (RAS). Set up in 1998 by a man called Jack Sim, who later went on to found the World Toilet Organization (WTO), RAS has backed numerous campaigns to educated the public about the benefits of toilet cleanliness and even offers awards to exceptionally clean restrooms in the public and private sectors. Their stated mission is to, among other things, “investigate and find out the root cause of dirty toilets. We must identify the needs of various users including tourists and foreign workers so as to promote better designed toilets that cater to these needs. We must constantly source for the best practices in cleanliness, design and maintenance of public toilets and review our local standards. Together with the government and other strategic partners, we must continue to raise awareness among the community on public health issues and educate the users on good toilet etiquette.” Sim was reportedly inspired to start the RAS when he heard Kuan Yew’s successor, Goh Chok Tong say “we should measure our graciousness according to the cleanliness of our public toilets”. Today, Singapore’s toilet facilities are the envy of the modern world and Sim has used his clout in the world of toilets to help bring safe, clean toilet facilities to millions in the third world through the WTO. Sims has since earned the rather awesome honor of being called “a Hero of the Environment” by Time magazine. Not bad for a guy who just wants everyone to have a clean toilet to pee and poop in.
  • Despite being only a small city-state with a few million residents, Singapore is one of the most prosperous nations on Earth. So much so that it is often referred to as one of the “Four Asian Tigers”, a phrase used to describe the countries of Singapore, Taiwan, Hong-Kong and South Korea, all of which are noted as being economic powerhouses despite their relatively small size.
  • Though his rule wasn’t without controversy, Lee Kuan Yew is generally regarded as being unquestionably instrumental to the country’s transformation from a small port town into the shining utopia-esque city it is today. When Kuan Yew passed away in 2015, many officials spoke of his “unwavering dedication” to making Singapore a fundamentally better place for those who lived there. As you’d expect for a world leader who served for several decades, Kuan Yew has had a number of colorful quotes attributed to him over the years including: “Even from my sick bed, even if you are going to lower me into the grave and I feel something is going wrong, I will get up.” and our personal favourite, If you can’t think because you can’t chew, try a banana” when asked if Singapore’s stringent cleanliness laws would “stifle the people’s creativity“.
  • To date, the highest fine given to a litter bug is 19,800 Singaporean dollars, given to a man who repeatedly threw cigarette butts out of his high-rise apartment building’s window.

Source…..www/today i  foundout.com

Natarajan

 

Earth in True Perspective….

Everything is relative. You don’t need to be Einstein to understand that. A human is as big to an ant, as a building may be to a human. The world is vast and large – it’s size is dominated by massive oceans and continents.

But ever since we’ve developed the ability to look beyond our atmosphere, it became more and more apparent that the earth is in fact small. Too tiny to even comprehend, when compared to other planets, stars, galaxies and the universe itself. So just to give you an idea of how tiny we really are, here are some visual aids.

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Source…..www.ba-bamail.com

Natarajan

Do You Know Tyre Furniture Is the Rage in Hyderabad’s Govt. Offices? All Thanks to This Couple.

This couple went searching for furniture for their new home. And ended up making bamboo houses for others. Now, they have moved on to manufacturing all things recyclable.

Newlyweds Prashant Lingam and Aruna were out shopping for furniture to set up their new home when they realised the market is inundated with plastic, iron, and steel furniture. They decided they weren’t going to succumb to buying something commercial but would look for eco-friendly products.

So, the Hyderabad-based couple did some research and found that bamboo furniture was very common overseas, although it wasn’t very popular in India as yet. Attracted by the idea, they started looking for manufacturers of such furniture – their search eventually took them to a far-off village in Tripura called Katlamara, on the Indo-Bangladesh border.

“This sleepy little village surprised us. There were artisans in this village who were highly skilled in working with bamboo. Though they had the skills, they were finding it difficult to sustain their trade due to lack of buyers,” says Prashant.

Sensing a future in the bamboo business, the couple decided to undertake an extensive tour of places where artisans make handicrafts and furniture from bamboo.

“Our family and friends thought we were crazy. We had just been married for a year. Aruna dropped her PhD plans while I decided to take my focus away from my business. It was a big risk. But our hard work and research eventually paid off,” he adds.

In May 2008, the couple started Bamboo House India – a social enterprise that provides livelihood opportunities to marginalised communities working in the bamboo sector.

The Better India (56)

The organisation practises fair trade and ensures artisans are adequately compensated for their time, labour and raw materials used in making each product.

India is well-endowed with bamboo. It grows on millions of hectares of forest as well as private land. Since it is a grass, the plant is not killed when it is cut. Instead, it grows back. Bamboo can be harvested thrice a year. Because most bamboo grows in forest areas, Prashant and Aruna faced constraints in sourcing and transporting the raw material. But the couple overcame these barriers slowly. They funded their venture from their own personal savings and some money borrowed from family and friends.

Today, Bamboo House India is supported by the National Mission of Bamboo Applications, Andhra Pradesh Technology Development Centre, IIT-Delhi, and others.

After successfully creating aesthetically appealing houses, furniture, and other products made with bamboo, Prashant and Aruna decided to venture into making other eco-friendly products as well.

“Customers for whom we were building bamboo huts started requesting us to provide them with furniture also. We were wondering what new innovation we could come up with. This is when we hit upon the idea of using tyres to make furniture,” says Prashant.

This was again a challenging time for the couple. They had no idea as to how to use tyres as raw materials.

It took their research and development team almost a year to come up with the first prototype of a product.

DSC09448

During the process of studying tyres, Aruna and Prashant landed up at the municipal dump yard in Secunderabad. “There were acres of end-of-life tyres just lying around. We were stunned at the sheer volume. Because tyres hardly fetch any money, the authorities wouldn’t even auction them regularly. It was a breeding ground for mosquitoes as well,” he adds.

After seeing the pathetic state of the dump yard, the couple became firm in their resolve to do something with tyres. Initially, there were accidents in their workshop as nobody had any clue about cutting tyres. But they managed to put a safe system in place finally.

Bamboo House India now makes furniture, flower pots, etc., out of these recycled tyres. And the best part is the company sells these products back to the municipal authorities.

After teaming up with the Greater Hyderabad Municipal Corporation (GHMC), the company first provided furniture to the North Zone GHMC Office. There has been no looking back since then.

Today, Bamboo House India’s goods made from recyclable materials like tyres, drums, PET bottles, etc., adorn government offices, bus stops and parks in Hyderabad.

tyres

“The government officials are so happy with the development that they want to replicate this practice across Andhra Pradesh and Telangana. The State Bus Corporation has asked us to design furniture for bus stands. For the authorities it is a win-win situation actually. We use junk from their backyard and sell products back to them. They are also saving on a lot of money. The tyre pots last a long time compared to the cement pots they buy every year,” says Prashant.

The products are reasonably priced and cost between Rs. 500 and Rs. 1500. Bamboo House India has a margin of only 15-16% on these products.

The couple is now looking for social investors to scale up the business.

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“The satisfaction we get ultimately is not only from using eco-friendly products but also from providing employment to the men and women from underprivileged backgrounds who work with us,” Prashant says.

When asked about his vision for the company, Prashant says it would be great if other social entrepreneurs across India get inspired by this model and replicate it in different parts of the country.

For more details, visit their page on Facebook.

Source……. Meryl Garcia in http://www.the better india.com

Natarajan

This Indian granny who left thousands teary-eyed…

Uma Tembulkar

Image copyrightAnushree Fadnavis/Indus Images
Uma Tembulkar began performing in ad films at the age of 70

In the youthful world of Indian advertising, Uma Tembulkar, 78, is an unlikely celebrity model.

Ms Tembulkar is the lead in the advertisement, British Airways: Fuelled by Love, that has gone viral on YouTube and has Twitter tearing up over her.

The six-minute film, uploaded a week ago on YouTube, has had more than one million visitors and made Ms Tembulkar a welcoming face that’s beaming from a billboard at the Mumbai airport.

“Ms Tembulkar brings on a heavy dose of emotion to the ad; meaningful not melodramatic,” says advertising expert Vidhya Sankarnarayan.

“It resonates with Indians like the granny who feels dislocated on flights and connects at a human level,” she says.

An emotional flight

Ms Tembulkar said the British Airways ad was easy to enact because it had “two strangers who show kindness and compassion to each other, breaking cultural and generational barriers”.

A look at the ad would explain why she’s spot on.

The film shows a septuagenarian returning home from visiting her son in London.

She struggles while fastening the seat belt and bending over her arthritic knees to pull on her socks. A young stewardess, Helena Flynn, on her maiden flight to India, comes to her help.

The lady wells up, missing her son. The stewardess comforts her and is invited home by the elder woman.

A visit to the south Indian home is full of effusive Indian hospitality, good food and a slice of culture and a high dose of warmth.

Uma Tembulkar in advert

Uma Tembulkar in advert

Uma Tembulkar and husband

Image copyrightAnushree Fadnavis/Indus Images….Uma Tembulkar lives with husband Mahesh Tembulkar in Mumbai

Image copyrightAnushree Fadnavis/Indus Images
Image captionUma Tembulkar lives with husband Mahesh Tembulkar in Mumbai

“I wanted the ad to debunk the stereotype of the uptight British person and rude Indian traveller and Ms Tembulkar touched the right chords,” says director Neeraj Ghaywan, feted recently at the Cannes film festival.

This was the indie filmmaker’s first venture into ad filmmaking and he found Ms Tembulkar “just the perfect face of dignity and affection”.

And the social media response has been effusive praise for the ad.

Today, Ms Tembulkar gets grabbed for selfies on her morning market run to buy vegetables and milk.

Global granny

“It was an honour to act in the British Airways ad and I thoroughly enjoyed travelling to London,” she says.

Ms Tembulkar has been married for 60 years and led life as a homemaker with an enduring passion in Indian classical music that helped her “overcome fear of performing before an audience or the camera”.

She now watches over a brood of grandchildren, who are students in Harvard and Carnegie Mellon, travelling frequently to holiday with her scattered family across the globe. “My passport is the fattest,” she chuckles with quiet pride.

“My life as a model began at 70,” she speaks carefully in English, though she is also fluent in her native tongue Marathi, and Hindi, Bengali and a smattering of Gujarati too.

The actress in her was discovered by young friends at a family gathering and in the last eight years, she has acted in more than 60 advertisements for products as varied as insurance companies, furniture, cooking oils, biscuits and more.

“Look at her: she’s the quintessential Indian granny and her predicament while travelling alone is real. That has made the ad work,” says Mr Ghaywan.

He praises her as a “super granny” who travels alone frequently to visit her children and grandchildren, and understands the “emotional palette with her restrained, yet powerful performance”.

Uma Tembulkar

Image copyrightAnushree Fadnavis/Indus ….Ms Tembulkar is the archetypical Indian granny who lives in a busy suburb in Mumbai

Ageism

Experts say ageism has never been a problem in India and has always helped in selling products.

“Like the grandpas from India and Pakistan for the Google ad, age never goes out of style in Indian advertisements,” says Ms Sankarnarayan.

Unlike an earlier generation, the granny in the British Airways ad travels business class in comfort, though not schooled in global travel; she represents the old setting off alone to connect with scattered families across the world and makes a human connection that makes the ad tick.

Many say the ad helps to debunk the stereotype of the rude Indian in-flight traveller.

“Ms Tembulkar does a fantastic job of giving the contemporary Indian traveller a face,” explains Ms Sankarnarayan.

Given the soaring success of the advertisement, the sky is the limit for this granny.

Source……..

Sudha G Tilak is a Delhi-based independent journalist

Natarajan