environment
Joe Reginella’s Memorials to Disasters That Never Happened…!!!
Most remember October 29th, 1929—also known as Black Tuesday—as the day when the New York stock market crashed. However, it was also the day when one of the most horrific tragedy involving human-animal conflict happened at the Brooklyn Bridge.
On that awful day a trio of three circus elephants, including the star attraction—a thirteen-foot-tall African elephant named Jumbo, was to cross the Brooklyn Bridge and into New York. The event was greatly publicized and crowds of people came from miles around to see Jumbo. While crossing the bridge, something caused the animals to panic and what was to be a slow and deliberate cross suddenly became a deadly stampede as the three elephants charged into the cheering crowd. Aside from scores of human casualty, two of the elephants died in the stampede, while Jumbo escaped to freedom through the Holland Tunnel and lived out his days at an elephant sanctuary.
The memorial to the 1929 Brooklyn Bridge Elephant Stampede. Photo credit: Joe Reginella
When a new bronze memorial to the tragedy was unveiled at the Brooklyn Bridge Park last month, it left visitors scratching their heads because no one ever remembered hearing or reading about the Brooklyn Bridge Elephant Stampede of 1929. That’s because the tragedy never happened. It’s a satirical piece of art by sculptor Joe Reginella.
Last year, the prankster-artist erected another memorial to yet another fabricated tragedy—the so-called Staten Island Ferry Disaster—in Battery Park. The story goes, that on November 2nd, 1963, a Staten Island Ferry with over 400 people onboard was attacked by a giant octopus and was pulled beneath the water resulting in the death of all passengers. According to Reginella, the disaster went almost completely unnoticed by the public because it was overshadowed by another more “newsworthy” tragedy that occurred that day—the assassination of President John F. Kennedy.
As part of the hoax, Reginella created a fake documentary, fabricated newspaper articles and distributed flyers to puzzled tourists sending them to a nonexistent museum on Staten Island.
The memorial to the 1963 Staten Island Ferry Disaster. Photo credit: Ula Ilnytzky
The idea for the hoax came to him when Reginella was taking his 11-year-old nephew on the ferry between Manhattan and Staten Island. To satisfy the kid’s curious questions, such as if the waters were infested with shark, Reginella fabricated the story of a giant octopus attack.
“The story just rolled off the top of my head,” he told The Guardian, and it evolved to become “a multimedia art project and social experience – not maliciously – about how gullible people are”.
In the early few days after the memorial was unveiled, Reginella sat close by with a fishing pole pretending to fish so that he could eavesdrop on the conversations. Sometimes he overheard people wondering why nobody ever heard of it. Others simply stared out at the water and walked away.
While the Staten Island Ferry Disaster never happened, there is actually a bit of interesting history behind Reginella’s latest hoax—the Brooklyn Bridge Elephant Stampede. Elephants belonging to the Barnum and Bailey’s Circus did actually cross the Brooklyn Bridge in 1884, when the circus came to town. One of the elephants, a thirteen-foot and seven-ton African, was actually named Jumbo. He was accompanied by twenty other elephants, seven camels and ten dromedaries in what was known as Barnum’s legendary “elephant walk.”
Neither memorials are permanent, and are displayed only on specific days and times. Consult the memorials’ websites for timing before you decide to visit.
www.sioctopusdisaster.com
www.bbelephantstampede.com
Source….Kaushik in http://www.amusingplanet.com
Natarajan
The Fascinating History of the Iconic Mysore Sandal Soap…
A soap that has held a special place in the hearts of Indians for more than a century, Mysore Sandal Soap’s legacy is intricately interwoven with Karnataka’s history and heritage.
There is something beautifully Indian about the fragrance of sandalwood. Sweet, warm, rich and woody, it is a scent that is deeply interwoven with the nation’s history and heritage. This is, perhaps, one of the many reasons why the Mysore Sandal Soap has held a special place in the hearts of Indians for more than a century.
Here’s the fascinating story behind India’s most-loved sandal soap.
One hundred and one years ago, in May 1916, Krishna Raja Wodiyar IV (the then Maharaja of Mysore) and Mokshagundam Visvesvaraya (the then Diwan of Mysore), set up the Government Sandalwood Oil factory at Mysore for sandalwood oil extraction.
The primary goal of the project was to utilise the excess stocks of the fragrant wood that had piled up after World War I halted the export of sandalwood from the kingdom of Mysore (the largest producer of sandalwood in the world at the time).
Two years later, the Maharaja was gifted a rare set of sandalwood oil soaps. This gave him the idea of producing similar soaps for the masses which he immediately shared with his bright Diwan. In total agreement about the need for industrial development in the state, the enterprising duo (who would go on to plan many projects whose benefits are still being reaped) immediately got to work.
A stickler for perfection, Visveswaraya wanted to produce a good quality soap that would also be affordable for the public. He invited technical experts from Bombay (now Mumbai) and made arrangements for soap making experiments on the premises of the Indian Institute of Science (IISc). Interestingly, the IISc had been set up in 1911 due to the efforts of another legendary Diwan of Mysore, K Sheshadri Iyer!
From the talent involved in the research happening at IISc, he identified a bright, young industrial chemist called Sosale Garalapuri Shastry and sent him to England to fine tune his knowledge about making soap. Affectionately remembered by many as Soap Shastry, the hardworking scientist would go on to play a key role in making Visveswaraya’s dream a reality.
After acquiring the required knowledge, Shastry quickly returned to Mysore where the Maharaja and his Diwan were waiting anxiously. He standardized the procedure of incorporating pure sandalwood oil in soaps after which the government soap factory was established near K R Circle in Bengaluru.
The same year, another oil extraction factory was set up at Mysore to ensure a steady supply of sandalwood oil to the soap making unit. In 1944, another unit was established in Shivamoga. Once the soap hit the market, it quickly became popular with the public, not just within the princely state but across the country.
However, Shastry was not done yet. He also created a perfume from distilled sandalwood oil. Next, he decided to give the Mysore Sandal Soap a unique shape and innovative packaging. In those days, soaps would normally be rectangular in shape and packed in thin, glossy and brightly coloured paper. To help it stand out from the rest, he gave the soap an oval shape before working on a culturally significant packaging.
Cognizant of the Indian love of jewels, Shastry designed a rectangular box resembling a jewellery case— with floral prints and carefully chosen colours. At the centre of the design was the unusual logo he chose for the company, Sharaba (a mythical creature from local folklore with the head of an elephant and the body of a lion. A symbol of courage as well as wisdom, the scientist wanted it to symbolise the state’s rich heritage.
The message ‘Srigandhada Tavarininda’ (that translates to ‘from the maternal home of sandalwood’) was printed on every Mysore Sandal Soapbox. The aromatic soap itself was wrapped in delicate white paper, similar to the ones used by jewellery shops to pack jewels.
This was followed by a systematic and well-planned advertising campaign with cities across the country carrying vibrant signboards in neon colours. Pictures of the soapbox were noticeable everywhere, from tram tickets to matchboxes. Even a camel procession was held to advertise the soap in Karachi!
The out-of-the-box campaign led to rich results. The soap’s demand in India and abroad touched new heights, with even royal families of foreign nations ordering it for themselves. Another important turning point for the company was when, in 1980, it was merged with the oil extraction units (in Mysuru and Shivamoga) and incorporated into one company called Karnataka Soaps and Detergent Limited (KSDL).
However, in the early 1990s, the state-run firm did face a rough patch due to multinational competition, declining demand and lack of coordination between sales and production departments. As losses started rising, it was given a rehabilitation package by BIFR (Board for Industrial & Financial Reconstruction) and KSDL grabbed the lifeline with both hands.
The company streamlined its way of functioning and soon it had started showing profits again. Thanks to rising profits year after year, it had soon wiped out all its losses and repaid its entire debt to BIFR by 2003. The company also successfully diversified into other soaps, incense sticks, essential oils, hand washes, talcum powder etc.
Nonetheless, the Mysore Sandal Soap remains the company’s flagship product, the only soap in the world made from 100% pure sandalwood oil (along with other natural essential oils such as patchouli, vetiver, orange, geranium and palm rose). Due to tremendous brand recall and loyalty associated with the soap, it also bags a prized position on the shopping lists of visiting NRIs.
In 2006, the iconic was awarded a Geographical Indicator (GI) tag — that means anyone can make and market a sandalwood soap but only KSDL can rightfully claim it to be a ‘Mysore Sandalwood’ soap.
Thanks to this near-monopolistic presence in the market for sandalwood bathing soaps, KSDL has also become one of Karnataka’s few public sector enterprises that turns consistent profits. In fact, the company registered its highest gross sales turnover (of ₹476 crore) in 2015-16.
Such is the legacy of sandalwood and this earthy, oval-shaped soap in the state that even Karnataka’s thriving film industry calls itself Sandalwood!
Today, there are a multitude of branded soaps in the market but Mysore Sandal Soap continues to hold a distinctive place among all of them. Its production figures continue to rise, even as the availability of sandalwood is on the decline.
To counter this, KSDL has been running a ‘Grow More Sandalwood’ programme for farmers, that provides affordable sandalwood saplings along with a buy-back guarantee.Working in partnership with the forest department, it is also working to ensure that for every sandalwood removed for extraction, a sandalwood sapling is planted to replace it.
The story of Mysore Sandal Soap and its enduring appeal is an inspiration not just for Indian PSUs but for the entire FMCG sector. Here’s hoping that its future is aromatic as its history!
Source….www.the betterindia.com
Natarajan
A Garden In A Sinkhole…
The region in the southeast of South Australia, near Mount Gambier, is littered with many volcanic and karst features such as volcanic craters, lakes, limestone caves, water-filled caves and sinkholes. One particular sinkhole, located just off Jubilee Highway East, is particularly worth visiting. What was once a typical limestone cave formed by the corrosion of limestone rocks by seawater, and the subsequent collapse of the chamber’s roof, has been transformed into a beautiful garden.
The Sunken Garden in the Umpherston Sinkhole was built by James Umpherston in the 1880s, after he purchased the property about twenty years prior. Being retired, Umpherson wanted to create a place where the people of Mount Gambier could come to relax and escape the heat of summer. He carved a path in the side of the rock and erected a set of wooden steps so people could descend into the sinkhole and to his sunken garden, where he planted all sorts of ferns, shrubs and flowers. The sinkhole even had a small lake within where visitors could take boat rides.
The garden became an immediate success and very popular among the residents of Mount Gambier. After James Umpherston died in 1900, his garden fell into disrepair, and it was only about forty years ago that the garden was rescued from a rubbish dump that it had become. The garden was restored by the employees of the South Australian Woods and Forests Department in 1976. They removed the rubbish and cleared the weeds, and planted hydrangeas and other species along the terraces.
Once again, the garden has become a popular recreation spot. In 1995, the garden was added to the South Australian Heritage Register.
Source….kaushik in http://www.amusingplanet.com
Natarajan





